A WINNING COMBINATION
“We really want to know who our customers are. We want to know their pets and their families and their cleaning specifications.” Emily Estes
Grand Prize – Non-Traditional Franchise MaidPro Having access to people’s homes, often when the owner isn’t there, is a huge responsibility. This duty of care is at the heart of the residential cleaning industry, and a belief that the team behind MaidPro, the 2024 CFA Awards of Excellence Grand Prize winner in the Non-Traditional Franchise category, takes very seriously. Just ask Emily Estes. Estes has been a brand leader for MaidPro for two years, and with good reason: her 14-year history with the company had her dabbling in everything from consumer sales to coaching and has given her an all-encompassing view of the operations. “It’s been a wild ride,” she says with a laugh, “but I really do love the brand. We're a good business to be in because everybody needs their house cleaned.” As legend goes, MaidPro’s founder was desperate to find a high-quality cleaning service after his cat was accidentally locked in a bathroom—without a litter box, unfortunately—by a cleaner. “It was kind of a lightbulb moment for him,” explains Estes. The incident set him on a path to develop a cleaning company with significantly higher attention to customer care and experience as a driving factor. “We really want to know who our customers are. We want to know their pets and their families and their cleaning specifications. We really just want to take care of our clients.” MaidPro opened its first location in 1991, and six years later, the company entered the franchise industry. MaidPro began franchising in Canada in 2009, and the brand now has 250 locations across North America. And its presence is growing, especially north of the
22 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online