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Better Together Annual Accomplishments Report 2021 A Year in Review: Navigating Through COVID-19


2021 ACCOMPLISHMENTS REPORT / Table of Contents

Canadian Franchise Association Accomplishments Report 2021

Table of Contents 3 A Year in Review: Navigating Through COVID-19 4 Message from the 2021/2022 Chair of the CFA Board of Directors 5

Message from Sherry McNeil, President & Chief Executive Officer

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Recent Accomplishments

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Supporting CFA Members Through COVID-19

12

Community (Membership & Networking)

14 Education 16

Advocacy

18

Lead Generation

20

Celebrating Franchise Excellence

24

Refer A Member

25

In Your Words: CFA Member Feedback

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CFA Board of Directors 2021/2022

27

CFA Staff Resources

28

CFA Committees

30

Thank You, CFA Sponsors

32

About the CFA

33

Our Members: A Snapshot

34

Find Us

©2021, Canadian Franchise Association

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / A Year in Review: Navigating Through COVID-19

A Year in Review: Navigating Through COVID-19 Going into 2020, no one expected that COVID-19 would shake the economy, world, and our personal and professional lives in the way it did. Now, after more than one year living through a pandemic with multiple, rigorous lockdowns, the Canadian Franchise Association (CFA) and our members are navigating how to strategically and successfully operate in this “new normal.” As 2020 was a year like no other, this 2021 CFA Accomplishments Report will also look different than in previous years. The pages of this report tell the detailed story of how the CFA quickly responded and adapted to new challenges brought about by the pandemic to continue to meet the needs of our member community. Focusing on each of the four pillars of the CFA’s strategic plan, this report will outline our Association accomplishments over the past year, including many exciting “firsts,” in the key areas of community, education, advocacy, and lead generation. We will also take a detailed look at the resources that were provided to help support our members throughout COVID-19, including daily updates, resources, webinars, and critical advocacy work. While the past 12 months have been difficult, they also led to tremendous innovation within not only the CFA, but the entire Canadian franchise community. As we embark on what will surely be another difficult year, it is important to take the time to reflect on the CFA’s journey through COVID-19 with our member community, focusing on how far we have all come in revamping and improving our operations to better serve Canadian franchising and our communities in this challenging time.

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Chair’s Message

Chair’s Message

Supporting Members Through Challenging Times

L

ooking back at the last year, while it has certainly been an extremely challenging one for us all, it was a year where an association of like-minded people stood together and persevered. At the heart of this group is your Canadian Franchise Association (CFA). Just as many of you had to make significant adjustments to your business models, so too did your CFA, and they did it fearlessly and with great urgency. With the full support of CFA Board members, along with president & CEO, Sherry McNeil, and her dedicated team, we made many tough, but important decisions. These decisions included significantly reducing expenses while ensuring that the CFA could not only still provide a full complement of services to members, but also make the necessary shifts in their operations to ensure that the current needs of membership were being supported during this very tough year.

Equally as important, it was a year to find ways to stay connected, albeit virtually, while sharing ideas and a few laughs. Here are just a few of the new initiatives launched by your CFA over the past year: • Held the first-ever month-long Business Recovery Summit Series, aimed to help franchisors and franchisees manage, adapt, and grow their businesses during the “new normal” brought about by COVID-19. • Transitioned the in-person Franchise Canada Show to a virtual platform, which continued into 2021 with 10 total Virtual Franchise Canada Shows held. • Introduced monthly virtual Franchise Social events, where they invited members to connect and network with others in the franchising community to discuss common challenges and topics at hand.

At no other time has there been a greater need for your CFA to serve as the voice advocating for franchising, and they certainly stepped up to that challenge. Here are just a few of the accomplishments that the CFA Government Relations team achieved over the past year:

• Launched the Membership Onboarding Committee to welcome new members into the CFA community. They also offered monthly onboarding webinars and monthly mentorship roundtables to provide relevant information, advice, and support to new members.

• Held the first-ever virtual Franchise Awareness Days targeting Ontario, which included 24 virtual meetings with Conservative, Liberal, and NDP MPPs.

In closing, looking back at this past year, although we all learned a great deal and have made powerful and lasting adjustments to our businesses, it is a year many would likely prefer to forget. However, I would ask us all to remember that throughout this unexpectedly challenging year, your CFA was there alongside you, advocating on your behalf and supporting you and your franchised business in meaningful and impactful ways.

• Actively lobbied government to put in place a wage subsidy to help franchised businesses at the start of the COVID-19 pandemic. They then lobbied for the 75 per cent Canada Emergency Wage Subsidy (CEWS) and successfully got it extended to June 2021 and are working to get it extended into 2022. • Actively lobbied government to create the Canada Emergency Commercial Rent Assistance (CECRA) program. They also lobbied government to fix problems that arose from the program, which resulted in the creation of the Canada Emergency Rent Subsidy (CERS). In addition to the fantastic work done on the government relations side, there was also a great need for timely information and education. Your CFA launched several new initiatives over the past year that were designed to keep members up to date on the latest pandemic-related news. They also facilitated seminars and roundtables of membership peers and external subject experts to educate and support one another.

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Gerry Docherty 2021/2022 Chair, CFA Board of Directors

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / President’s Message

President’s Message

We Are Better Together and United, We Are Strong

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t’s hard to believe it’s been a full year since COVID-19 was declared a global pandemic by the World Health Organization. Throughout the past 12 months, the pandemic has presented a series of challenges that are unique to franchising. It has forced franchise systems to pivot their operations to address this wide range of challenges, including lockdowns imposed by governments to protect our communities, issues with franchise agreements, commercial leases, supply chains, and technology, among many others. The Canadian Franchise Association (CFA), like our members, has faced many obstacles and hurdles that we have had to overcome. But we forged ahead because we knew our members needed us to provide guidance, support, and resources to navigate this “new normal.” This 2021 Accomplishments Report serves as an important reminder of the tremendous accomplishments of our Association and the Canadian franchising community throughout this past year. These pages tell the story of how, during a time of transformation, listening, learning, and accomplishing many CFA “firsts” that are celebrated throughout these pages, we proved that we have what it takes to face challenges like COVID-19 head-on and adapt and grow in response. Our “north star” was innovation, and with this in mind, we took a hard look at how we could provide the community, education, advocacy, and lead generation opportunities that our members sought to protect and strengthen their businesses. The changes that we made are described in detail throughout this report, but here are some highlights of how the work completed within the four pillars of our strategic plan has evolved to better serve our members.

Canadians expressed interest in self-employment, we also evolved our lead generation programs, holding 10 Virtual Franchise Canada Shows, introducing Franchisor Spotlight Webinars, relaunching our LookforaFranchise.ca website, and adapting Franchise Canada magazine to a digital flipbook with a robust marketing strategy. I continue to be inspired every day by the passion, intellects, imagination, and dedication of the CFA community over the past year as the world faces this unprecedented challenge. Our members have demonstrated outstanding leadership within their systems and innovations within their business models to adapt to the situation and effectively lead their teams. They have been generous in spirit and with their time by sharing their knowledge and experiences to help others through these challenges. They have been hosting webinars, writing informative articles, participating in events, and providing fellow CFA members with peer-to-peer support. In addition, our members have been actively involved in our government relations work and social media throughout this time. This support has strengthened our advocacy position, raising the profile of franchising in this country, and together, as a community, we continue to grow stronger and more powerful. Looking back at the past year, I am proud of our accomplishments and I am confident in the strength of this community to continue Growing Together™. However, we know the challenging COVID-19 journey is far from over. We will continue to look to our “north star” of innovation to support our members in the coming year, because we are Better Together, and United, We Are Strong.

The CFA developed new programs to continue to encourage communication and connection within the CFA community, including monthly mentorship roundtables and virtual franchise socials. On the education front, we focused on providing our members with regular and relevant information in the form of COVID-19 updates, resources, and webinars, along with virtual events focused on new topics to help members respond to current challenges. Serving as the “sword and shield” of franchising, our government relations team held the first-ever Virtual Franchise Awareness Days and worked with government representatives to achieve wins for Canadian franchises, including changes to the Canada Emergency Commercial Rent Assistance program (CECRA), Canada Emergency Rent Subsidy (CERS), Canada Emergency Business Account (CEBA), and the Canada Emergency Wage Subsidy (CEWS). As more

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

Sherry McNeil President & CEO, Canadian Franchise Association

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2021 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Recent Accomplishments Over the past 12 months, the Canadian Franchise Association (CFA) has adapted its offerings and launched new programs and initiatives to help our members tackle the challenges of the COVID19 pandemic. Developments across the CFA pillars of community, education, advocacy, and lead generation helped the CFA meet the changing needs of our members as they sought to protect and build their businesses in this tough economic climate. Working under the mission statement of Growing Together™, these key developments of the last year were about growing our CFA member community, delivering learning opportunities, advocating on issues that impact franchising, and connecting Canadians with franchise opportunities, all while navigating the new obstacles brought about by the pandemic. With a strong focus on innovation, the CFA celebrated many “firsts,” which are highlighted throughout this section. Community (Membership & Networking) The CFA is focused on Growing Together™ with our members. This past year, we provided an extensive range of new member programs and benefits, including opportunities for members to share their experiences and learn from one another.

CFA FIRSTS

Brought the CFA community together. Held 8 virtual Franchise Social events, where members came together through Zoom meetings to engage in conversation, share a few laughs, and learn from one another.

Held the FIRST virtual Members' Annual General Meeting, with online voting and proxy forms

Facilitated peer-to-peer learning. Monthly mentorship roundtables provided the opportunity for new members to receive tips, advice, and best practices directly from CFA veterans.

Launched the FIRST Monthly Mentorship Roundtable

Celebrated franchise excellence (virtually). Winners of the 2020 CFA awards program were celebrated virtually through videos that featured video acceptance speeches and photos. Recognized member contributions. All CFA franchise company members received the Special Hall of Fame Award in recognition of their outstanding contributions to the franchise community during COVID-19. Created an even more welcoming environment. The CFA launched the Member Onboarding committee and monthly onboarding webinars to help educate new members about the CFA and its offerings. Focused on maintaining our member community. The CFA launched the Member Renewal Committee and encouraged members to renew before the final deadline by offering incentives, including one complimentary Certified Franchise Executive (CFE) program registration and credits for pre-determined CFA programs.

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Provided the Chair's Address in video format for the FIRST time Held the FIRST virtual Franchise Social event Launched the FIRST Membership Acquisition Committee Started the FIRST Membership Renewal and Membership Onboarding committees Held the FIRST Membership Onboarding webinars Offered membership renewal incentives for the FIRST time Celebrated our CFA award winners virtually for the FIRST time Recognized all CFA member franchises with the FIRST Special Hall of Fame Award Launched the FIRST CFA Salesforce database Launched the FIRST Franchise CEO Forum monthly discussion groups Were the FIRST national franchise association to structure an official partnership including mutual membership with the International Franchise Association (IFA) Received record-breaking applications for CFA Board of Directors positions for the FIRST time Increased our presence in the global franchise community through the World Franchise Council’s FIRST ever monthly virtual meetings

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Education The CFA is committed to providing our members with the educational information and tools they need to help strengthen and protect their franchise businesses. As the needs of our members changed during COVID-19, so too did the educational programs and offerings the CFA provided. Kept members informed throughout COVID-19. The CFA established daily COVID-19 updates, a COVID-19 resources page on CFA.ca, and a robust COVID-19 webinar program to ensure members received timely and relevant information about government programs and much more. “Went virtual” for all educational events. The CFA transitioned from in-person events to entirely virtual events using a new virtual platform. All event registration, including payments, also took place through this virtual platform. Engaged members through a month-long event series. The CFA’s Business Recovery Summit Series featured four different Summits over a month-long span, targeting key areas of focus for franchises during COVID-19, including franchisee recovery, franchise recruitment, franchisee support, and franchise marketing. Focused on franchisee education. The CFA introduced a franchisee-focused event as part of the Business Recovery Summit Series, as we work to provide education beyond the c-suite and to the franchisees of our member brands. Enhanced the Members Only Area experience. The CFA redeveloped the Members Only Area to include more resources for members, including The Franchise Voice new branded content channel. Developed CFE program content to fuel professional growth. The CFA worked to “Canadianize” the content of the Certified Franchise Executive (CFE) program that was licensed from the International Franchise Association (IFA) in 2019. This program will allow members to expand their franchise-specific expertise as they work to receive official CFE accreditation.

CFA FIRSTS Were the FIRST North American franchise association to provide webinars to support members through COVID-19 Held the FIRST virtual Franchise Your Business seminar in June Held the FIRST virtual event – Franchise Law Day – in September, with record-breaking attendance of more than 190 attendees Held the FIRST multi-day virtual event – the Business Recovery Summit Series – in October 2020, with record-breaking attendance of 675 at a CFA educational event Held the FIRST franchisee-focused event as part of the Business Recovery Summit Series Held the FIRST “Franchising Meets the Money” Growth and Exit Strategies event in October Introduced franchise-specific certification in Canada for the FIRST time through the Certified Franchise Executive (CFE program) Held the FIRST Smart Growth for Emerging Franchisors event to help newer members expand operations Launched the FIRST digital-only edition of The Franchise Voice member magazine in Spring 2020 Included the FIRST peer-to-peer COVID-19 Resources section in The Franchise Voice Redeveloped The Franchise Voice magazine into the FIRST branded online content channel of the CFA Members Only Area in Spring 2021 Launched the FIRST Franchise Canada Chats podcast season featuring keynote content from CFA events Focused on education to micro-communities within franchising for the FIRST time

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Advocacy Since the onset of the pandemic in March 2020, the CFA has worked tirelessly to help make governments understand the needs of franchised businesses and to ensure that the programs they rolled out to help businesses worked for Canadian franchises. Kept CFA members informed throughout COVID-19. The CFA established daily COVID-19 updates to ensure members regularly received the latest and most relevant information about government programs and more. Held key meetings with government representatives across Canada. The CFA participated in more than 350 calls and virtual meetings with elected officials, political staff, and public servants. Continued to provide vital education to government about the franchise business model and franchising’s positive contributions to the Canadian economy. Raised awareness about franchising in Ontario. Held the first-ever Virtual Franchise Awareness Days in November, which included 24 virtual meetings with Conservative, Liberal, and NDP MPPs. Helped franchise businesses pay wages. The CFA lobbied government to put in place a wage subsidy to help franchised businesses at the start of the COVID-19 pandemic. We then lobbied for the 75 per cent Canada Emergency Wage Subsidy (CEWS) and successfully got it extended to June 2021.

CFA FIRSTS Launched the FIRST series of COVID-19 updates to keep members informed during the pandemic Held the FIRST Virtual Franchise Awareness Days targeting Ontario Held the FIRST advocacy-focused webinars to educate members about new government programs Successfully lobbied government to allow franchise fees to be included in Canadian Small Business Financing Program loans for the FIRST time One of the FIRST organizations to work with federal government to develop COVID-19 wage and rent subsidies for businesses Held the FIRST webinars featuring government representative participants to educate about the CERS and CEWS programs

Helped franchise businesses pay their rent. The CFA lobbied government to create the Canada Emergency Commercial Rent Assistance (CECRA) program. We also lobbied government to fix problems that arose from the program, which resulted in the Canada Emergency Rent Subsidy (CERS). Helped franchise businesses get access to capital. The CFA actively pushed for the creation of a business loan program, which culminated in the Canada Emergency Business Account (CEBA). We also lobbied for a top-up loan and for those operating with personal accounts to be included in the program.

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Recent Accomplishments

Lead Generation This past year, the CFA continued to educate the general public about the benefits of franchising as a path to self-employment, and to connect prospective franchisees with opportunities in franchising. We increased awareness of franchising and specific opportunities through magazine and website content, social media, tradeshows, podcast episodes, and videos. Promoted franchising to those seeking self-employment opportunities. Through Franchise Canada content, social media, PR work, and educational seminars, the CFA educated our general public audience about the strength and resilience of the franchise business model, and why it’s a strong self-employment option during tough times. Shared franchisee success stories. We highlighted the stories of Canadian franchisees who are continuing to find success in this challenging climate. We did this in the pages of Franchise Canada magazine and through exclusive web content, on our social media platforms, through the Franchise Canada Chats podcast, and in Franchise Canada TV videos. Grew our general public audience to more than 17,000 Franchise Canada E-News subscribers and more than 14,000 social media followers. Increased engagement with Franchise Canada readers, with an 80.7% increase in magazine reads and a 77.7% increase in clicks. Connected franchisors with prospects through virtual events. The CFA transitioned the in-person Franchise Canada tradeshow to a fully virtual event, with 10 events taking place in six different regions. Developed new opportunities to engage with franchisees. The CFA launched Franchisor Spotlight Webinars to allow franchise members to provide more details about their opportunities to interested prospective franchisees. Improved the franchise search experience. We upgraded our LookforaFranchise.ca online franchise directory, through improving the browsing experience for users, and providing enhanced results for our franchise members.

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

CFA FIRSTS Held the FIRST Virtual Franchise Canada Show in May Launched the FIRST Franchisor Spotlight Webinar in July Launched the FIRST digital-only issue of Franchise Canada magazine in November/December 2020 Launched the FIRST new strategic marketing plan to promote Franchise Canada content Incorporated videos into the Franchise Canada magazine flipbook for the FIRST time Held the FIRST multi-day, national Virtual Franchise Canada Show in February Launched the FIRST Featured Franchise Support Services/Supplier E-Blast Launched the FIRST CFA TikTok to educate, nurture, and grow the next generation of prospective franchisees Achieved more than 85 million positive media impressions for the FIRST time ever Launched the FIRST sponsored video channel opportunity on FranchiseCanada.Online and in the CFA Members Only Area Launched the FIRST sponsored podcast opportunity for the Franchise Canada Chats podcast Launched digital payment processing for advertising and sponsorships for the FIRST time Launched the FIRST French-language virtual Franchise Canada Show

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2021 ACCOMPLISHMENTS REPORT / Supporting CFA Members Through COVID-19

Supporting CFA Members Through COVID-19 At the onset of the COVID-19 pandemic, when things were changing rapidly, the CFA realized that we needed to provide quick and easy access to relevant information to help our members respond to new challenges and adapt their businesses. Guided by our strategic plan, we also focused on creating a strong community for our CFA members, where they could share resources and information to help each other through these difficult times. The CFA made it our mission to provide regular COVID-19 updates via email (on a daily basis at the height of the pandemic) and to compile all resources from the CFA and its members into a page on CFA.ca to help our community access the information they need, when they need it. We also evolved our webinar program into the COVID-19 webinar series, producing almost 50 educational presentations to help our members navigate challenges, stay up to date on government programs, and more.

COVID-19 Updates

COVID-19 Webinars

When updates regarding restrictions and government programs began coming in at a frenetic pace, we recognized that it was essential to maintain regular contact with our CFA community through daily COVID-19 updates. These updates compiled any relevant news across all Canadian regions, including government programs and resources available to our members, and were sent by email at the end of every day.

Beyond our daily COVID-19 updates and COVID-19 resources page, we wanted to find a more engaging and in-depth way for our CFA community to come together to learn from one another. We adapted our existing webinar program into the COVID-19 webinar series and called on our members to join in sharing their best practices, information, and tips to help fellow CFA members weather the COVID-19 storm. The CFA produced 49 webinars to help support members throughout the pandemic, including daily webinars during the first wave!

COVID-19 Resources in The Franchise Voice

We sent 187 COVID-19 updates to members in the past year!

COVID-19 Resources Page Navigating COVID-19: Updates and Resources on COVID-19 is a regularly updated section of CFA.ca that was created at the onset of the pandemic and includes resources from the CFA and those contributed by CFA members. Here, members can keep up with all the developments surrounding COVID-19 through a variety of resources, including updates by region; business continuity materials and resources; and the COVID-19 Webinar Series, a collection of free webinars geared to provide information, education, and support through these turbulent times.

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Through engaging The Franchise Voice magazine content, CFA members and franchising professionals embraced the power of community to provide insight into various areas to help the Canadian franchising community navigate through these turbulent times. They contributed content covering a wide range of topics, including how to shift strategies to continue franchise growth in a virtual world, pivoting to adapt to digital marketing trends, giving back to local communities, and more.

The Strength of Franchising

The Strength of Franchising

mental health as “poor” or “very poor.” From mental well-being to financial well-being, there’s a wide variety of ways that Canadians have felt the effects of the pandemic.

NOTES ON A

PANDEMIC BY D E M E T R E E L I O P O U L O S

I

’ve spent the better part of the last two decades in the market research/public opinion industry and on March 12, 2020, when the COVID-19 pandemic came to Canada, one thing quickly became clear: a lot of what we knew just went out the window. Our job at Angus Reid Group is to help our clients truly understand their audience (and the market at large) so that they can create an offering and communicate in a way that truly connects them to others. To do that, we spend all our time engaging with Canadians on their behaviours, perceptions, values, and outlooks on broader society. No other event in the last hundred years (with perhaps the exception of the great wars) has disrupted the lives of Canadians and those around the world so completely. Canadians were no longer acting the same way, as their daily habits had altered, and the shadow of the pandemic encouraged everyone to re-evaluate their priorities. Many of our clients came to us asking, “what do we do now?” Overnight, the information they obtained about their audience was out of date. Out of this question emerged the bi-weekly Angus Reid COVID-19 Monitor. The sole purpose of this monitor is to help Canadian businesses understand Canadians in this new environment and how they are changing as the situation evolves. We are living in highly sensitive and unstable times. At a time when businesses need to bring their ‘A’ game due to all this economic uncertainty, those that are tone deaf to the current climate will encounter setbacks.

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The Franchise Voice // Winter 2021

Here are five things to think about as you navigate the pandemic in 2021: A life on hold On the whole, Canadians are handling the pandemic well. In the face of a volatile environment where cases fluctuate, we’ve been stable in our stress levels, as most of us are doing our part in embracing preventative measures, and we are generally supporting our scientists and government leaders. This is a stark contrast to our neighbours to the south, who are very stressed and everything from masks to science to heeding medical direction is highly politicized and controversial. However, things are not entirely alright with us. Beneath our stoic approach to this crisis is an emotional underbelly. Half of Canadians (52 per cent) classify their lives as “on hold” as opposed to “moving forward.” We know a lot of this is related to lockdowns and the life disruptions that occur because of precautionary measures. But there are a whole host of reasons behind this general malaise. Three-in-five Canadians consider precautions to be fatiguing and believe that the confidence in our collective ability to bring cases down is on the decline. Adding to this, almost one-half of our working force has been negatively impacted over the course of the year (either through layoffs, company closures, pay cuts, or shortening hours). Almost one-in-three say their personal finances worsened as a result of the pandemic. One-in-five describe their

www.cfa.ca | www.FranchiseCanada.Online

Handle with care With the personal toll in mind, Canadian companies are asking themselves if they should be reaching out or whether they should stay silent for the time being. The short answer is: this isn’t business as usual, but you can still do business. Reach out to your customers and just be aware of the variety of situations they may find themselves in. Four-in-five Canadians say that “it’s reassuring to hear from Canadian companies at this time.” They also want engagement. A similar proportion say that “Canadian companies that take an active role during this crisis will have gained a loyal customer in me.” In fact, one-half say, “Canadian companies that do nothing during this crisis will lose a customer in me.” The trick is to find the right way to do it. A great deal of research in the communications space this year yields a few answers. For starters, as long as you’ve addressed your efforts related to the crisis at some point, then you can continue to communicate about products and services. Secondly, context matters. A beer commercial showing a fun night at the club may have rated highly at some point, but now it comes across as being tone deaf, or even worse, irrelevant to our lives. Thirdly, now more than ever, we’re looking for content that moves us emotionally. We’re looking to break free of the monotonous day-to-day and feel something that’s real. My home is my castle With nowhere to go and limited ability to have visitors, Canadians turned their attention to their homes. They cooked at home and tried more recipes than usual. Restaurant outings were replaced with take-out nights in the kitchen. Social outings were replaced with “Zoom dates.” As a result of all this time at home, Canadians began investing in their home environment. Home renovations and decorating projects became the norm across the country. So, while Canadians are itching to get out again, they’ve also spent the last year making a better nest. Case in point – over the last year almost one-half of Canada’s workforce started working from home. These individuals report high levels of satisfaction with the experience (specifically with their overall work productivity and their ability to maintain that coveted work/life balance). In fact, only one-in-five indicate that they want to go back to the office full time, and two-in-five say they don’t want to go back to the office at all. Aside from COVID-19 concerns, they are less eager to return so that they don’t have to commute, will have fewer expenses as a result of being at home, and have a better lifestyle. Employers may have a difficult time coaxing their employees back to the office.

NO OTHER EVENT IN THE LAST HUNDRED YEARS (WITH PERHAPS THE EXCEPTION OF THE GREAT WARS) HAS DISRUPTED THE LIVES OF CANADIANS AND THOSE AROUND THE WORLD SO COMPLETELY. increases to three-quarters for retailer services. And while there were definitely some kinks in the process early on (and some companies that continue to have problems incorporating the new system), generally speaking, Canadians are quite happy with the services they receive. Naturally, online-only retailers like Amazon.ca get the highest ratings, but the rest are not too far behind. What does this spell for the future? Many Canadians are yearning for more in-store experiences these days, but they still want the best of both worlds. About one-quarter of Canadians say that they’ll continue to use online grocery services from time to time after the pandemic. This proportion increases to almost one-half among large retailers in Canada. What does “back to normal” even mean? Getting back to normal has been on our minds since the pandemic started. But when will it happen? We don’t yet know the exact timing, but according to most Canadians, we’ll be spending the bulk of 2021 getting there. Few people think that back to normal means things will go back to the way it was before. In fact, half think that there will be some major permanent changes. But what will they be? We’ve already described how working from home and online services are here to stay, but Canadians report a few more things as well: more urgency for having financial nest-eggs for occasions like these, fewer handshakes, more video calls for business reasons and less business travel, and fewer outings where there are large masses (like concerts and bars). For now, Canadians are still fixated on “back to normal” and all companies have a role to play in getting us there. ABOUT THE AUTHOR Demetre Eliopoulos is a senior vice president and managing director of public affairs at the Angus Reid Group.

Online shopping is here to stay Retailers and grocers who think that online services are a pandemic-only situation better think again. Before March, curbside pick-up or online delivery was a niche offering among grocers and relatively non-existent among retailers. Now, almost half of Canadians have tried online grocery services and that proportion

Canadian Franchise Association

The Franchise Voice // Winter 2021

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Supporting CFA Members Through COVID-19

Key Accomplishments for Advocacy Throughout COVID-19 David Black, Director, Government Relations & Public Policy, has worked tirelessly throughout the pandemic to protect and support CFA members and the franchise business model. Through hundreds of emails and virtual meetings, David and the advocacy team have lobbied government to ensure that franchised businesses are included in any government programs, and to improve these programs to provide the maximum support and benefit to CFA members. The CFA’s hard work on the advocacy front led to the following key accomplishments: • Lobbied for what became the 75 per cent Canada Emergency Wage Subsidy (CEWS) and were successful in getting it extended to June 2021. • Actively pushed for the creation of a business loan program to help franchised businesses, culminating in the Canada Emergency Business Account (CEBA). Also pushed for a top-up loan and for franchisees with personal accounts to be eligible for the program. • Actively lobbied government to create the commercial rent support program, resulting in the Canada Emergency Commercial Rent Assistance (CECRA) program. While this was a good first step, it also had significant problems. The CFA lobbied government to fix those problems and this work resulted in the creation of the Canada Emergency Rent Subsidy (CERS). • Actively lobbied both the Nova Scotia and P.E.I. governments, and changes were made to allow franchised businesses to participate in Rent Deferral Programs.

COVID-19 Support by the Numbers

187

COVID-19 Updates Sent to Members

120+

Articles on the CFA.ca COVID-19 Resources Page

49

COVID-19 Webinars

350+

Phone Calls and Virtual Meetings with Elected Officials, Political Staff, and Public Servants

CFA President & CEO Messages on COVID-19 Throughout the pandemic, Sherry McNeil, CFA president & CEO, reached out to members directly to not only provide an update on the CFA’s response to COVID-19, but also to touch base with words of support and understanding. Here is a sample excerpt:

The impact of the COVID-19 pandemic on the Canadian franchise community is unprecedented and we are all adapting to the knowledge that we will be navigating this situation for longer than we first anticipated. As business leaders, we are faced with hard decisions. This is not business as usual. I have spoken to many members about the challenges they are currently facing and what they see to come. The adverse situation in which we all find ourselves is painful, difficult, and in some cases is devastating… but it does not need to determine the outcome of our organizations. The Canadian Franchise Association (CFA) is working hard on behalf of our members to fight for their businesses and their employees to try to bring creative solutions to government at all levels to help the franchise industry in Canada.

Sherry McNeil, President & CEO, Canadian Franchise Association

“I’m impressed with the number of touchpoints and opportunities for support during COVID-19. The webinars and recaps became something to rely on for a source of information about COVID-19 and the world of small business in general.” Andrew Carter, BMO Bank of Montreal

“The CFA has shown great leadership and creativity in supporting the franchise community during COVID-19. Thanks for the helpful daily updates and informative webinars.” Peter Drutz, Comfort Keepers

“The CFA has always done an amazing job supporting the franchise industry in Canada. However, during COVID-19, they have adjusted amazingly well and have provided so much great educational content via webinars. They've taken it to a whole new level. Well done, CFA.” Kirk Allen, Reshift Media

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

Community (Membership & Networking) One of the biggest benefits of joining the CFA is that you become a part of our tight-knit and supportive CFA member community. When the pandemic hit, we knew that this community was going to play a pivotal role in helping our members through these challenging times. With this in mind, we came up with innovative ways to bring our members, who were isolated in different parts of the country, together to support one another. We created new virtual opportunities for members to engage with and learn from each other, including monthly mentorship roundtables, Membership Renewal and Onboarding Committees, and our virtual Franchise Social events. Through these new programs, our members have been able to share their experiences, challenges, and concerns, and receive helpful feedback and support from those who are navigating around similar obstacles to find new paths to success. CFA Community FIRSTS • Launched the Membership Renewal Committee to help guide and support the 2020-2021 membership renewal campaign. • Introduced Membership Renewal Incentives to encourage members to renew their membership before the deadline. Incentives included credits for six predetermined programs, with the number of credits received based on the time when early renewal was completed. An additional incentive included a complimentary registration for one representative to participate in the CFA’s upcoming Certified Franchise Executive (CFE) program. • Launched the Membership Onboarding Committee to help ensure that new members are welcomed into the CFA community and receive all relevant information as required. • Launched monthly onboarding webinars to ensure that new members fully understand the CFA’s different programs and offerings and have the support they need to thrive within the CFA community. • Launched the Membership Acquisition Committee to assist with outreach initiatives to non-members franchising in Canada. • Launched the CFA’s Salesforce database, which provides a better experience for our members, including integration with LookforaFranchise.ca listings and the Members Only Area on CFA.ca. Salesforce also allows for integration with webinar registration, creating a better user experience for those participating in the CFA’s webinar program. • Launched monthly mentorship roundtables, which allow new members to engage with established members to receive valuable advice as they start on their franchising journey.

“The networking and sense of community is second to none!” Steve Collette, 3rd Degree Training

“[CFA Membership] is essential for all franchisors and franchise support service suppliers. [It provides] great educational events, mentoring, advocacy, and committee opportunities. The franchise community is like no other, and the CFA is like no other trade association. Everyone is willing to share ideas, learn from each other, and support the community's interests with advocacy and information when appropriate. And the collegiality makes participation rewarding.” Frank Zaid, FRANlegal

“The community at CFA is very supportive as is the opportunity to network and learn from others in the industry. If you want to elevate your franchise brand, being a CFA member is a must.” Dawn Mucci, Lice Squad.com

• Virtually recognized the 2020 CFA award program winners, developing videos to showcase the winners, including member-submitted award acceptance video clips. • Presented the first Special CFA Hall of Fame Award to all CFA franchise company members in recognition of their outstanding contributions to the franchise community during COVID-19.

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Community (Membership & Networking)

Member Satisfaction: This past year, we continued to stay in touch via the Net Promoter Score (NPS) survey, to check in with members about how they, along with their businesses, were faring during these challenging times. This communication also focused on how the CFA could support our members throughout the pandemic, and was used to ask questions about available government programs to help shape the CFA’s advocacy work. The feedback you provided was positive, with our latest NPS score reaching 65% (a major improvement over the 42% score we received when we launched the program in 2016)! Have feedback? In addition to sharing your feedback through the NPS survey, you can contact us at any time. Please contact Alexandra Mann, Manager, Member Programs, at amann@cfa.ca.

First NPS vs. Recent NPS Q1, 2016

Q1, 2021

Overall Net Promoter Score®

Overall Net Promoter Score®

42%

Promoters: 123 Passives: 70 Detractors: 29

65%

Promoters: 37 Passives: 10 Detractors: 4

Franchise Socials: With in-person events no longer possible, members of the CFA community came together virtually to participate in regular Franchise Social events. Members were able to connect and engage not only in causal conversation, but also in discussions surrounding topics to help respond to challenges and build their franchise businesses. Franchise Socials were introduced in June 2020, with 347 CFA members registered over the course of 8 different events.

Community by the Numbers Total Member Count Franchise System Members:

509

Franchise Support Service/ Supplier Members:

154

The CFA welcomed

44 27

new franchise brands and

new support system/ suppliers to its member community in 2020-2021. We received the most positive feedback in the following three areas: 1. COVID-19 Support 2. Advocacy 3. Education

1,327

new contacts have been added to the Salesforce database since August 1, 2020

79%

of CFA members received membership renewal incentives in 2020-2021

122

CFA members received awards across the CFA’s five award programs in 2020

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Education

Education Providing education to help our members become best-in-class franchisors was a top priority for the CFA before the pandemic, but it became even more critical as new challenges arose for our members throughout 2020 and into 2021. When the pandemic hit, we knew our members needed immediate access to information, so we revamped our webinar program, producing almost 50 webinars to keep our members up to date on the latest government programs and more. We also produced new educational content with the aim of providing information, tips, and advice to help members address and manage the challenges of running a business in this challenging climate. In addition, we changed the way our members can access this vital education, moving from in-person to virtual events so we could continue to reach all members across the country. Through this new educational content available via our virtual platforms, we were able to reach a wider CFA member audience than ever before, including franchisees of our member brands. CFA Education FIRSTS

Education by the Numbers

• The first virtual Franchise Your Business seminar took place in June 2020. • The first virtual educational event – Franchise Law Day – took place in September 2020. This virtual event also set a Franchise Law Day attendance record! • The first multi-day/month-long virtual education event – Business Recovery Summit Series – took place in October 2020. • The first educational event focused on franchisees – the Franchisee Summit – took place as part of the Business Recovery Summit Series. • The first virtual “Franchising Meets the Money” Growth and Exit Strategies event took place in October 2020. • The first event for emerging franchisors – Smart Growth for Emerging Franchisors – took place in January 2021. • Switched to an online registration system for all events. The CFA Events team implemented online registration systems for all events: speaker registrations and all payments were processed directly through the platform.

262

Member Volunteers Contributed Knowledge

65+

Educational Articles (The Franchise Voice)

185+

Total Hours of Educational Programming

• Launched the revamped Members Only Area on CFA.ca in February 2021 to provide members with easier access to educational content and other CFA resources. • Transitioned The Franchise Voice quarterly member magazine from a print publication to a digital flipbook, starting with the Spring 2020 issue. In Spring 2021, The Franchise Voice evolved into a content channel available exclusively to members through the relaunched Members Only Area. • Developed content for the CFA's first Certified Franchise Executive (CFE) program course, which will launch in July 2021. The CFA is working to "Canadianize" the CFE program content, which is licensed from the International Franchise Association (IFA).

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Education

Franchise Law Day

Smart Growth for Emerging Franchisors

On September 24, the CFA hosted our first-ever virtual Franchise Law Day, which featured keynotes and plenaries, concurrent sessions, and roundtables headed by Canada’s leading franchise lawyers. This year, the theme for Law Day was “Franchising Through Extraordinary Times: When Necessity Fuels Innovation,” and the event delved into current legal issues created by the COVID-19 pandemic that affect the future of franchising.

On January 28, the CFA hosted the virtual Smart Growth for Emerging Franchisors: “Key Practices You Need to Get to 50 Units” event. Featuring a full-day schedule of keynote and plenary sessions, along with roundtable discussions, this unique virtual event was aimed at growing franchise brands looking to take their development to the next level.

We also hit a new attendance record for Franchise Law Day, with 192 registrations!

Attendees of Smart Growth for Emerging Franchisors set themselves up for success by getting equipped with the best practices needed to grow their systems to 50 units and beyond.

192 Registrations  30 Speakers  3 Sponsors

57 Registrations  13 Speakers  2 Sponsors

Business Recovery Summit Series

Franchise Your Business

In October, the CFA held our first-ever Business Recovery Summit Series, a month-long run of virtual conferences and events to help franchisors and franchisees manage, adapt, and grow their businesses during the “new normal” brought about by COVID-19.

Three virtual Franchise Your Business seminars took place throughout the past year in July, November, and February. These sessions provided information and advice for business owners interested in franchising their brand quickly, cost-effectively, and successfully. The virtual events featured experts in consulting, insurance, finance, legal, operations, and marketing, along with franchisor success stories.

Each week of the webinar series featured a unique core commit: Franchisee Recovery Summit, Franchise Recruitment Summit, Operations and Franchisee Support Summit, and Franchise Marketing Summit. Within each summit were standalone spotlight sessions including special keynote and plenary presentations, concurrent sessions, roundtable discussions including ask the expert opportunities, closeddoor C-Suite sessions, and a franchise support services/ supplier spotlight session.

673 Registrations  75 Speakers  9 Marketplace Exhibitors  9 Sponsors Growth & Exit Strategies On October 22, the CFA hosted the first-ever virtual “Franchising Meets the Money” Growth and Exit Strategies event. During the webinar presentations, industryleading professionals and peers provided their wisdom and expert advice to franchisors about when and how to sell their business. Discussions focused on how to create an exit strategy plan for when the time comes to sell while maximizing profits from strategic investors or buyers, private equity firms, or if they decide to go public.

48 Registrations  20 Speakers Learn & Grow Webinars

In January 2021, the CFA revamped our Learn & Grow Webinars program, providing a platform for leading franchise experts to lead discussions on a variety of hot topics in franchising, such as the COVID-19 vaccine and what it means for franchising and the workplace.

6 Webinars  402 Registrations CFA Members Only Area/The Franchise Voice Over the past year, The Franchise Voice has shifted from a print publication to a digital flipbook, to now for the first time, a digital content portal brand within the CFA.ca Members Only Area. The mission of Member’s Only Area content, now under The Franchise Voice brand, is to offer our members exclusive access to a community of franchise leaders who are committed to sharing their knowledge.

64 Registrations  15 Speakers  3 Sponsors

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Advocacy

Advocacy While COVID-19 has changed how the CFA carries out our advocacy work in an increasingly virtual world, it hasn’t changed our mandate. Throughout the past year, we continued to work tirelessly to ensure that decision makers across the country understand the importance of franchising and the franchise business model to Canada’s economy and to the livelihoods of 1.9 million Canadians who are employed in franchising. It’s a big job to stay on top of the laws, regulations, government programs, and emerging issues that might impact franchising and franchised businesses in Canada in a regular year, and this was far from a regular year. Over the past 12 months, we’ve worked to help make governments understand the needs of franchised businesses and to ensure that the programs they rolled out to help businesses worked for Canadian franchises.

Advocacy FIRSTS

Webinars

• Established daily COVID-19 updates, sent by email to all CFA members to keep them up to date on pandemic-related news, including government programs and CFA resources. • Held our first-ever virtual Franchise Awareness Days targeting Ontario from November 2 to 6, 2020. • Held four webinars to help members navigate the complex and ever-changing COVID-19 support programs.

KEY ACCOMPLISHMENTS Virtual Advocacy Week The CFA held its first-ever virtual Franchise Awareness Days targeting Ontario from November 2 to 6, 2020. Throughout the week, we held 24 virtual meetings with Conservative, Liberal, and NDP MPPs. Seven additional meetings were held in the weeks following. Fifteen CFA members joined CFA staff for the meetings where we discussed key issues like common/ joint employer and the franchisor/franchisee relationship, an extension of the Ontario commercial eviction ban, reforming the property tax system, improving access to capital, and more.

Stacy Vassos, Comfort Keepers; David Black, CFA; Effie Triantafilopoulos, MPP; Phyllis Hegstrom, Home Instead Senior Care

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Gerry Docherty, Good Earth Coffeehouse; David Black, CFA; David Druker, UPS Store Canada; Irwin Prince, Realstar Hospitality; Steve Clark, Minister of Municipal Affairs and Housing; Scott Munnoch, Temple Scott Associates; Sherry McNeil, CFA; Michael Jiggins, Office of the Minister

This past year, the CFA’s Advocacy team held four webinars to help members navigate the complex and ever-changing COVID-19 support programs. David Black, Director of Government Relations and Public Policy, also participated in three webinars hosted by CFA members to spread the word about these programs and the work the CFA is doing to try to improve them for franchised businesses.

Wage Subsidies When the pandemic first began, the CFA actively lobbied government to put in place a wage subsidy to help franchised businesses. The Temporary Emergency Wage Subsidy (TEWS), which consisted of a 10 per cent wage subsidy, was the first implemented. This was useful, but it became clear just after it was introduced that it simply was not enough. We, along with other organizations, lobbied for what became the 75 per cent Canada Emergency Wage Subsidy (CEWS). We were successful in getting it extended to June 2021 and are working to get it extended into 2022.

Access to Capital The CFA actively pushed for the creation of a business loan program to help franchised businesses. This culminated in the Canada Emergency Business Account (CEBA), which initially provided $40,000 to thousands of franchised businesses. When it became clear that the lockdowns were lasting longer than expected, we also pushed for a top-up CEBA loan. Many small franchisees also run their businesses using personal accounts. After several months of advocacy, we were able to expand the eligibility so that those businesses could also receive a CEBA loan.

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Advocacy

Commercial Rent Support The CFA and others actively lobbied government to create the commercial rent support program. Initially, the government created the Canada Emergency Commercial Rent Assistance (CECRA) program. While we welcomed the program as a good first step, it also had significant problems. The CFA lobbied government to fix those problems and this work resulted in the creation of the Canada Emergency Rent Subsidy (CERS), which provides support directly to tenants without having to work through their landlord.

Access to Provincial Rent Programs In late March, Nova Scotia and Prince Edward Island both introduced Rent Deferral Programs. In the first iteration of both programs, franchised businesses were expressly excluded from participating. The CFA actively lobbied both the Nova Scotia and P.E.I. governments and changes were made to allow franchised businesses to receive the same treatment as other businesses.

Workers Compensation Premium Reductions and Deferments The CFA wrote to and then worked with governments in British Columbia, Alberta, Ontario, and New Brunswick to get deferments and reductions in the workers compensation premiums that employers are required to pay in those provinces.

Sales Tax Remittance Deferrals Working with the Ontario Chamber of Commerce, the Canadian Chamber of Commerce, and other groups, we were able to get the federal government to agree to defer sales tax remittances for several months to help keep cash in the pockets of CFA members.

Electricity Rate Reductions and Deferrals The CFA wrote to and then worked with governments across the country to lobby for electricity rate deferral and rate reduction programs. Every province has implemented these programs.

Ontario – Regulations on the Arthur Wishart Act Announced In July 2020, the Ontario government announced that it was moving forward with changes to the Arthur Wishart Act. The CFA worked closely with the Ministry of Government and Consumer Services, the Business Law Modernization and Burden Reduction Council, and the Premier’s Office on these changes over the past year. We started by pushing government to move forward with the enabling regulations that had not been implemented since the passage of Bill 154 in 2017.

Advocacy by the Numbers

187

COVID-19 Updates Sent to Members

350+

Phone Calls and Virtual Meetings with Elected Officials, Political Staff, and Public Servants

4

Op-Ed Articles Published in Canadian Media Outlets

20+

Letters to Federal and Provincial Governments

7

Webinars Focused on Relevant Government Programs (4 Hosted by the CFA, 3 Hosted by CFA Members)

Protecting the Franchise Business Model Franchising is the most ubiquitous form of business in Canada. Everyday Canadians from coast to coast to coast interact with franchised businesses, often without knowing. Similarly, most elected officials do not fully understand franchising like CFA members do. Our job is to help educate them about franchising, including its social and economic impact, so that they can become champions for our business model.

The Rest of 2021 and Beyond Advocacy is always about looking forward. Over the coming 12 months, we will continue to fight for franchised businesses across Canada to make sure that government programs work for them and that they receive the support they need to get through COVID-19.

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Lead Generation

Lead Generation The purpose of the CFA’s lead generation programs is to connect our members with the right prospective franchisees to help grow their brands. After the initial stages of the pandemic, it became clear that the uncertainty was causing Canadians to re-evaluate their futures and increasingly consider self-employment opportunities. With this in mind, we adapted our lead generation approach. Through our PR work, content, social media posts, and tradeshow seminars, we focused on promoting franchising as a way for these entrepreneurial Canadians to be in business for themselves, with a key support network behind them. We also developed new lead generation opportunities and transitioned our existing programs to enable our members to better connect with prospective franchisees once the initial crisis was over.

Lead Generation FIRSTS

Virtual Franchise Canada Show

• Transitioned the in-person Franchise Canada Show to a virtual tradeshow, starting in May 2020 with the event focused on British Columbia, and continued throughout 2020 and into 2021. • Held 10 Virtual Franchise Canada Shows, including the first two-day event and the first national show on February 26-27. • Relaunched LookforaFranchise.ca – the official online franchise directory of the CFA – to provide both users and advertisers with an improved browsing experience. • Transitioned Franchise Canada magazine from a print publication to a digital flipbook, starting with the November/December 2020 issue. • Launched a new marketing strategy to promote Franchise Canada content to our more than 17,000 Franchise Canada E-News subscribers and more than 14,000 social media followers. • Launched Franchisor Spotlight Webinars, a new lead generation tool to help franchisors target interested prospective franchisees, in July 2020.

In 2020, the in-person Franchise Canada Show moved to a virtual format to continue to allow our members to generate leads and to educate the public on the power of franchising as a business opportunity. The first Virtual Franchise Canada Show took place in May 2020, focused on British Columbia, and nine more events were held before March 2021. These virtual shows also targeted other regions throughout the country, including Ontario, the Prairies, Quebec, Atlantic Canada, and the first national virtual show in February.

10 Virtual Franchise Canada Shows 6 Different Regions, Including National 3,387 Registrations 318 Exhibitors 32 Sponsors Franchisor Spotlight Webinars Each week, the CFA hosts Franchisor Spotlight Webinars, where franchisors in a variety of industries present their franchise opportunity to prospective franchisees. The first Franchisor Spotlight Webinar took place in July 2020, with 16 more webinars taking place before March 2021.

17 Franchisor Spotlight Webinars 418 Attendees

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Lead Generation

LookforaFranchise.ca In January, the CFA launched the new-and-improved website for LookforaFranchise.ca, our official online franchise directory. The new website offers CFA members and the general public a faster, more userfriendly experience that is optimized for all mobile devices and browsers.

Franchise Canada Since transitioning from a print publication to a digital flipbook in November 2020, each issue of Franchise Canada magazine is published on FranchiseCanada.Online to our more than 4,000 monthly visitors. All Franchise Canada content is also promoted to the CFA’s 14,000+ social media followers and in Franchise Canada E-News to our 17,000+ subscribers. We introduced a new marketing plan in late 2020 to ensure our content reaches a wider general public audience. We’re pleased to share the following positive results:

Increased reader engagement:

80.7% increase in magazine reads 77.7% increase in clicks Increased social media engagement:

235% growth in clicks on Facebook/Instagram 80% growth in clicks on LinkedIn Increased circulation/distribution:

258% increase in digital circulation vs. print circulation Public Relations While COVID-19 has presented many challenges for the CFA, it has also created many opportunities for us, such as increased government advocacy on behalf of our members, transitioning to virtual tradeshows, invitations to participate in podcasts, the digital presentation of CFA awards through social media, and interviews on the impact of COVID-19 on franchised small businesses. Through our work in adapting and responding to those challenges, we have been able to gain additional media coverage and reposting of our media releases. This resulted in 85,823,048 media impressions!

Social Media The CFA’s social media strategy has evolved since the onset of COVID-19 and throughout 2020 and into 2021, our social media campaigns have focused on sharing ‘good news’ giving back stories from our members, highlighting our 2020 CFA award winners, sharing Franchise Canada content, and showcasing success stories from Canadian franchisees.

Lead Generation by the Numbers

85,823,048 Media Impressions

227

News Stories

1,091,027 Social Media Impressions

14,000+ Social Media Followers

17,000+

Franchise Canada E-News Subscribers

10,000+

Franchise Canada E-Blast Subscribers

4,000+

Monthly Website Visitors (FranchiseCanada.Online & LookforaFranchise.ca)

118,000

Page Views on FranchiseCanada.Online Since January 2020

41

Hours of Educational Content Provided Through Virtual Franchise Canada Show Seminars

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

19


2021 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

Celebrating Franchise Excellence Our annual CFA awards program celebrates the foundation of Canadian franchising by recognizing excellence across the industry. Participation is free and exclusive to CFA members, with winners receiving free editorial with the CFA, bonus media coverage, and a powerful marketing tool to recruit franchisees. The awards program includes the Awards of Excellence, Franchisee of the Year, Franchisees’ Choice Designation, and Recognition Awards. In response to restrictions put in place during the pandemic, the CFA presented the 2020 CFA Awards program through videos, which featured acceptance speeches and photos from the award winners. Click on the video icons throughout this section to learn more about the 2020 CFA award winners!

Franchisees’ Choice Designation The Franchisees’ Choice Designation (FCD) recognizes franchises with exceptional rankings in franchisee satisfaction. Recipients are determined by the scores they received in the awards survey. Special honours are bestowed upon companies that receive the designation for five or more consecutive years. Last year marked the ninth year of the Franchisees’ Choice Designation, and 22 of the recipients achieved it for five or more years in a row.

Special Hall of Fame Award

Watch a special message from CFA president & CEO Sherry McNeil:

Congratulations to all CFA franchise members for winning the special CFA Hall of Fame Award! This year’s special Hall of Fame Award was presented to CFA member franchise companies in recognition of their outstanding performance and contribution to the CFA member community during COVID-19.

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

CFA Recognition Awards The CFA’s Recognition Awards pay tribute to franchise professionals, franchise systems, and franchise support suppliers for their outstanding achievements and contributions to the Canadian franchise community and for their commitment to philanthropic endeavours.

DIVERSITY AND INCLUSION CHAMPION AWARD: Yum! Brands (KFC, Pizza Hut, Taco Bell)

CFA DISTINGUISHED FRANCHISE SUPPORT SERVICES/SUPPLIER AWARD:

LIFETIME ACHIEVEMENT AWARD: Dr. Nick Whitehead

AXIS Integrated

CFA OUTSTANDING CORPORATE CITIZEN AWARD:

CFA VOLUNTEER LEADERSHIP EXCELLENCE AWARD:

Pet Valu

John DeHart

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

CFA Awards of Excellence in Franchising The Awards of Excellence are the pinnacle of franchise achievement in Canada and are presented annually to franchise systems that have demonstrated the strongest relationships with their franchisees. Franchise brands compete through an independent survey that evaluates them based on franchisee relations, leadership, marketing, training and support, and more. These awards are split into Traditional Franchises (those with brick and mortar locations) and Non-Traditional Franchises (those that are mobile or home based) to recognize the range of franchise opportunities on the market. With only two Grand Prize winners selected, this is our most coveted award!

GRAND PRIZE WINNER TRADITIONAL FRANCHISE

GRAND PRIZE WINNER NON-TRADITIONAL FRANCHISE

MaidPro Franchise Corporation

Restoration 1

NON-TRADITIONAL FRANCHISES 6-15 FRANCHISEES

NON-TRADITIONAL FRANCHISES 16-29 FRANCHISEES

NON-TRADITIONAL FRANCHISES 30+ FRANCHISEES

GOLD Restoration 1

GOLD Right at Home Canada

GOLD Paul Davis Restoration Inc.

SILVER Stagecoach Theatre Arts

SILVER TWO MEN AND A TRUCK

SILVER Home Instead Senior Care

BRONZE Metropolitan Movers

BRONZE Driverseat Inc.

CANADA Ltd

22

Canada

BRONZE WP Creations

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Celebrating Franchise Excellence

TRADITIONAL FRANCHISES 6-15 FRANCHISEES

TRADITIONAL FRANCHISES 16-29 FRANCHISEES

GOLD MaidPro Franchise Corporation

GOLD Symposium Cafe Restaurant &

SILVER Inspiration Learning Center -

Lounge

Tutoring And Private School

SILVER MaxWell Realty Inc.

BRONZE Megamind Abacus Academy

BRONZE White Spot Restaurants

TRADITIONAL FRANCHISES 30-99 FRANCHISEES GOLD FASTSIGNS International SILVER Triple O’s BRONZE Scholars Education Centre

TRADITIONAL FRANCHISES 100+ FRANCHISEES GOLD Quesada Burritos & Tacos SILVER A&W Food Services of Canada BRONZE Pizza Nova Take Out Ltd.

Franchisee of the Year The CFA Franchisee of the Year Award is presented to franchisees who have demonstrated an overall star quality within their franchise. Awards are presented to Gold, Silver, and Bronze franchisees in the Traditional category (brick and mortar locations) and in the Non-Traditional category (mobile or home-based franchises), all of whom have been franchising with their brand for at least two years.

TRADITIONAL FRANCHISES GOLD

Seema Ahluwalia, Oxford Learning Centres SILVER

NON-TRADITIONAL FRANCHISES GOLD

Simon and Stephanie Jones, PropertyGuys.com

Susan Allison, Wendy’s Restaurants of Canada

SILVER

BRONZE

BRONZE 

Tahir Siddique, Pizza Pizza

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

Michael Murphy Brown, LeakPro Chetan & Roshni Bahl, Heart to Home Meals

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2021 ACCOMPLISHMENTS REPORT / Refer A Member

Help us grow the CFA community! Do you know a franchise or supplier that should join the CFA? Participate in the CFA’s Refer-a-Member program! Your referral will help us to recruit more new members into the CFA community to help us fulfill our mission of Growing Together™.

More members in our CFA community means: A stronger collective voice for franchising as part of the CFA’s advocacy and government relations work

Greater buying power for the CFA Member Savings Program

A broader network to connect with (and learn from)!

Become a Star Recruiter: For every company you refer that joins the CFA, you’ll receive $100 CFA Bucks that you can put toward any CFA digital offering! Thank you to the following Star Recruiters, who helped bring in new CFA members over the past year: • Amy Delisle, KMB Law LLP • Steve Collette, 3rd Degree Training • Noah Leszcz, Cassels Brock & Blackwell LLP • Larry Weinberg, Cassels Brock & Blackwell LLP • Clark Harrop, Dale & Lessman LLP • Jeff Cooke, Bark Busters • Isabel Mifsud, Moneris All Recruiters will be recognized in our CFA Updates at the CFA National Convention

For more information, contact Lou Gervasi at lgervasi@cfa.ca or visit https://cfa.ca/refer-member Generously Sponsored by

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / In Your Words: CFA Member Feedback

In Your Words: CFA Member Feedback “I wanted to thank Sherry and the CFA team for all the information, the updates, and all that you do. It’s really wonderful to have such a wonderful group of committed professionals helping us all navigate through these uncharted waters. You guys are doing an amazing job and the Oxford Learning team is very grateful! We will get out of this and hopefully come out stronger for the experience.” Lenka Whitehead, Oxford Learning Centres

“I know you and your team are working around the clock dealing with COVID-19 and all its ramifications on the franchise industry. I just wanted to say that as members we are so lucky to have you all working on our behalf. Your passion and dedication are tremendous. Thank you for helping us through these tumultuous times. Stay safe. We truly are Better Together, and United We Are Strong.” Patti Hone, As You Like It Marketing

“On behalf of our franchisees - thank you! I shared a note with you from a franchisee in Atlantic Canada about the NS government offering rent assistance, but it stated it would not be offered to franchises. I found this short-sighted, as many franchisees are simply a local business owner that chose a brand to start their own business. Well fast forward about 36 hours and boom - the government, under the guidance of the CFA team, convinced them to change the guidelines and include local businesses, franchised or not. Amazing. The work you and your team does in many ways goes unnoticed and is simply taken as expected. I don’t see it that way. The work you do impacts so many and does great work in being the voice of the franchise community. It does not go unnoticed and unappreciated! Thank you for all you do!” Paul C. Pascal, Second

“Great Clips has approximately 165 franchise-owned salons in Canada. All were shut down by COVID-19 at one point early on, then off and on in various provinces since. I oversee real estate for Great Clips in Canada. I want to specifically thank David Black of CFA for his focused work helping me and some of our branded competitors as we were trying to help shape CECRA policy, along with Karl Littler and other key folks at the Retail Council of Canada. David jumped in with both feet, and made key phone calls to ministry folks and others when CECRA terms were not going to be favourable to tenants. His lobbying on behalf of franchised tenants and tenants in general, I'm sure made a key difference at a pivotal point in the negotiations. Thanks, David.” Jim Reynolds, Great Clips, Inc.

“The CFA has kept me connected to the franchising community throughout the crisis.” Stefania Sigurdson, FranchiseBlast “Great communication on matters relevant to all franchisors and franchisees.” John Prittie, TWO MEN AND A TRUCK Canada

“I appreciate your advocacy on our behalf and the bountiful, timely, appropriate training and learning opportunities which are frequently presented.” Terry Laferte, Master Care Facility Services

“I feel in this market the CFA can provide new franchisors very good guidance and exposure. I also believe the code of conduct of its members is a great source of comfort for prospective franchisees.” Jack Dawkins, Franchise Source Brands

“I like the webinars that keep members informed about new issues that are arising. The opportunities to be featured in the publications are a great bonus to franchisees as well. I also appreciate the regular bulletins about what is happening in Canada in the news and how it impacts the franchise industry.” Cathy Thompson, Beyond the Classroom

“I like the weekly provincial updates, political summaries, and pandemic updates. I feel like your information is presented in an unbiased manner. Just the facts and implications for franchising are important to me, personally and professionally. You also offer very educational webinars and though I can’t always attend them live, I appreciate the recordings so I can catch up on my own time. Thank you.” Phaedra Osborne, Fibrenew

“One of my favourite services is the learn and grow webinar series – I’ve attended a number over the years and they are very well done. The series of webinars and email updates you provided last year during the peak months of COVID-19 lockdowns were also very helpful.” Megan MacDonald, Jani-King Canada

“The CFA has always been amazing and a great support for franchisors, franchisees, and the industry overall, but it has been particularly invaluable in supporting the franchise community during the pandemic. The webinars and general content were timely and very useful. Thank you to the CFA for your great work in supporting and protecting the franchise community.” Angela Coté, Angela Coté Inc.

International

Cup Coffee Co.

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / CFA Board of Directors 2021/2022

CFA Board of Directors 2021/2022

BOARD CHAIR*

PRESIDENT & CEO*

1ST VICE CHAIR*

PAST CHAIR*

TREASURER

SECRETARY & GENERAL COUNSEL*

Gerry Docherty

Sherry McNeil

David Druker

John DeHart

Lyn Little

Larry Weinberg

Good Earth Coffeehouse

Canadian Franchise Association

The UPS Store Canada

Hartify Franchise Consulting

BDO Canada LLP

Cassels Brock & Blackwell LLP

CHAIR, FRANCHISE SUPPORT SERVICES*

CHAIR, LEGAL & LEGISLATIVE COMMITTEE*

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Kirk Allen

Darrell Jarvis

Steve Collette

Chuck Farrell

John Gilson

Andrew Hrywnak

Reshift Media Inc.

Fasken Martineau DuMoulin LLP

3rd Degree Training/ East Coast Brands

Pizza Pizza

COBS Bread

Print Three Franchising Corporation

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Rimma S. Jaciw, CFE

Joel Levesque

Ken Otto

Ryan Picklyk

Gary Prenevost

John Prittie

WSI Digital

McDonald's Restaurants of Canada

Redberry

A&W Food Services of Canada Inc.

FranNet

TWO MEN AND A TRUCK

DIRECTOR

DIRECTOR

DIRECTOR

DIRECTOR

Stephen Schober

Frank Stanschus

Thomas Wong

Todd Wylie

Metal Supermarkets Family of Companies

Little Kickers

Chatime

Master Mechanic

*Executive Committee Member

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / CFA Staff Resources

CFA Staff Resources The CFA staff team is proud to serve the Canadian franchise community and we are always available to provide assistance and answer your questions. Email us at the following addresses: Key Membership & Lead Generation Contacts Membership Sales:

Lou Gervasi Senior Manager, Development & Member Relationships lgervasi@cfa.ca (416) 419-3100

Executive Office Sherry McNeil President & Chief Executive Officer smcneil@cfa.ca

Member Programs & Government Relations David Black Director, Government Relations & Public Policy dblack@cfa.ca Alexandra Mann Manager, Member Programs amann@cfa.ca

Tradeshow Sales: Jill Todd Manager, Business Development jtodd@cfa.ca (647) 988-4545

Development & Member Relationships Lou Gervasi Senior Manager, Development & Member Relationships lgervasi@cfa.ca (416) 419-3100 Jill Todd Manager, Business Development jtodd@cfa.ca (647) 988-4545 Nav Matharu Advertising Sales Representative nmatharu@cfa.ca (437) 982-2718

Publications & Website Advertising Sales:

Member Services and Benefits:

Events & Education

Lauren Huneault Senior Content Producer, Content & Audience Development lhuneault@cfa.ca

Nav Matharu Advertising Sales Representative nmatharu@cfa.ca (437) 982-2718

Meredith Lowry Senior Manager, Events & Education mlowry@cfa.ca Laurence Lavallée Events Producer llavallee@cfa.ca Emaad Siddiqui Events Producer esiddiqui@cfa.ca Alexandra Boulianne Events Producer aboulianne@cfa.ca

Content & Marketing Kenny Chan Vice President, Content & Marketing kchan@cfa.ca

Alexandra Mann Manager, Member Programs amann@cfa.ca

Andrew Schopp Content Producer, Content & Audience Development aschopp@cfa.ca Jasmine Ong Coordinator, Marketing & Communications jong@cfa.ca Stefanie Ucci Editorial Assistant, Content & Audience Development succi@cfa.ca Andrea Lee Senior Designer, Creative Services alee@cfa.ca

Jessi-Lyna Wan Manager, Marketing & Communications jwan@cfa.ca

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

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2021 ACCOMPLISHMENTS REPORT / CFA Committees

CFA Committees Volunteers are key to the excellence of the CFA's work, and many individuals volunteer their time, energy, and expertise in a number of ways to help us fulfill our mission and vision. CFA committees typically represent a cross-section of CFA members, and are responsible for strengthening the programming and services provided by the CFA. These committees allow CFA members to provide valuable input, feedback, and perspectives that help the CFA's programs and services succeed and meet the needs of the franchise community.* 

Elevate & Empower Seminar Task Force Audra Wosik {Chair}, Boardwalk Burgers + Fries Angela Coté, Angela Coté Inc Gigi Harding, Hand & Stone Massage and Facial Spa Dawn Mucci, Lice Squad.com Lenka Whitehead, Oxford Learning Centres Sherry McNeil, Canadian Franchise Association Meredith Lowry, Canadian Franchise Association Alexandra Boulianne, Canadian Franchise Association

Franchise Development Seminar Task Force Joel Friedman {Chair}, Inspiration Learning Center Dan Hopkins, Paul Davis Restoration Canada Safiah Arooz, Mary Brown’s Inc. Eric Steward, Pillar To Post Home Inspectors Sherry McNeil, Canadian Franchise Association Meredith Lowry, Canadian Franchise Association Alexandra Boulianne, Canadian Franchise Association

Franchise Law Day Committee Rebecca Valo, KFC Canada and Pizza Hut Canada Lara di Genova, Teplitsky, Colson LLP Michael Melvin, McInnes Cooper Andrae J. Marrocco, McMillan LLP Helen Fotinos, Dentons Canada LLP Amy Delisle, Keyser Mason Ball LLP Chris Horkins, Cassels Brock & Blackwell LLP Michael Sherrard, Sherrard Kuzz LLP Christine Jackson, Osler Hoskin & Harcourt LLP Adam Ship, McCarthy Tétrault Dixie Ho, Mary Brown’s Inc Clark Harrop, Dale & Lessmann LLP Frank Robinson, Cassels Brock & Blackwell LLP Larry Weinberg, Cassels, Brock & Blackwell LLP Darryl Jarvis, Fasken Martineau DuMoulin LLP Andraya Frith, Osler, Hoskin & Harcourt LLP Sherry McNeil, Canadian Franchise Association David Black, Canadian Franchise Association Meredith Lowry, Canadian Franchise Association

28

*As of April 22, 2021

Franchise Support Services / Supplier (FSS) Committee Kirk Allen {Chair}, Reshift Media Paul daSilva {Vice Chair}, RBC Marietta Snetsinger, Ascend Franchise Solutions Patti Hone, As You Like it Marketing Jason Kealey, FranchiseBlast Amy Delisle, Keyser Mason Ball LLP Corey Nicholson, AXIS Integrated Natali Peters, Business Alliance Inc. Lyn Little, BDO Frank Zaid, Frank Zaid FRANlegal Support Services Sarah Steiner, PiinPoint Shawn Campbell, BMO Bank of Montreal Charmaine Tavares, Silver Chef Rentals Inc. Alexandra Mann, Canadian Franchise Association

Government Relations Committee Robert McNamara {Chair}, Jani-King Canada Inc. David Druker, The UPS Store Canada Traci Folkin, Canada Bread Chuck Farrell, Pizza Pizza John Gilson, COBS Bread Phyllis Hegstrom, Home Instead Senior Care Jeff Guiler, McDonald’s Restaurants of Canada Limited Leah Mulholland, McDonald’s Restaurants of Canada Limited Caitlin McClung, Tim Hortons Mary Lowe, Tim Hortons Hifa Maleki, Orangetheory Fitness Gary Prenevost, FranNet Geoffrey Shaw, Cassels Brock & Blackwell LLP Peter Snell, Gowling WLG (Canada) Jacquie Van Hatten, Canada Bread Larry Weinberg, Cassels Brock & Blackwell LLP Sherry McNeil, Canadian Franchise Association David Black, Canadian Franchise Association

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / CFA Committees

Legal & Legislative Affairs Committee

Membership Acquisition Committee

Darrell Jarvis {Chair}, Fasken Martineau DuMoulin LLP Andraya Frith {Secretary & Vice Chair}, Osler, Hoskins & Harcourt LLP Larry Weinberg {Past Chair}, Cassels Brock & Blackwell LLP Joseph Adler, Hoffer Adler LLP Sheldon Disenhouse, Dentons Canada LLP Helen Fotinos, Dentons Canada LLP Chad Finkelstein, Dale & Lessman LLP Frédéric P. Gilbert, Fasken Martineau DuMoulin LLP Brad Hanna, McMillan LLP Clark Harrop, Dale & Lessmann LLP Dixie Ho, Mary Brown’s Inc Paul Jones, Jones & Co. David Kornhauser, Macdonald Sager Manis LLP Richard Leblanc, Miller Thomson LLP Edward (Ned) Levitt, Dickinson Wright LLP Ellery Lew, Witten LLP Katya Logunov, Jones & Co. Andrae J. Marrocco, McMillan LLP Michael Melvin, McInnes Cooper Dominic Mochrie, Osler, Hoskin & Harcourt LLP Blair Rebane, Borden Ladner Gervais LLP Brent Sabean, Pita Pit David Shaw, Dale & Lessmann LLP Geoffrey Shaw, Cassels Brock & Blackwell LLP Adam Ship, McCarthy Tétrault LLP Peter Snell, Gowling WLG (Canada) Daniel So, McKenzie Lake Lawyers LLP Debi Sutin, Gowling WLG (Canada) Jean-Philippe Turgeon, Lavery, De Billy LLP Derwin Wong, Morrison Brown Sosnovitch LLP George Wowk, Cassels Brock & Blackwell LLP John Yiokaris, Sotos LLP Frank Zaid, Frank Zaid FRANlegal Support Services Jonathan Zepp, Robins Appleby LLP Sherry McNeil, Canadian Franchise Association

Steve Collette {Chair}, 3rd Degree Training/East Coast Brands Sean Douglas, FRANpro John Evans, EverLine Coatings & Services Ltd. Joel Friedman, Inspiration Learning Center Alex Grudkin, Brioche Dorée Bruce Winstanely, NFI

Editorial Subcommittee of the CFA Legal & Legislative Affairs Committee David Shaw {Chair}, Dale & Lessmann LLP Joseph Adler, Hoffer Adler LLP Chad Finkelstein, Dale & Lessmann LLP Daniel So, McKenzie Lake Lawyers LLP Jonathan Zepp, Robins Appleby LLP Lauren Huneault, Canadian Franchise Association

CFA Legs & Regs Review Subcommittee of the Legal & Legislative Affairs Committee Peter Snell {Chair}, Gowling WLG (Canada) Darrell Jarvis {Secretary & Vice Chair}, Fasken Martineau DuMoulin LLP Clark Harrop, Dale & Lessmann LLP David Kornhauser, Macdonald Sager Manis LLP Michael Melvin, McInnes Cooper David Shaw, Dale & Lessmann LLP Daniel So, McKenzie Lake Lawyers LLP Sherry McNeil, Canadian Franchise Association

Membership Onboarding Committee Ryan Picklyk {Chair}, A&W Viraf Balliwalla, Transition Squad Shawn Campbell, BMO Maureen Catania, ServiceMaster Amy Delisle, KMB Law Peter Drutz, Comfort Keepers Andrea Mackey, Wise Crack Concrete Frank Stanchus, Little Kickers Charmaine Tavares, SilverChef Frank Zaid, Frank Zaid FRANlegal Support Services David Black, Canadian Franchise Association Alexandra Mann, Canadian Franchise Association

National Convention Program Committee David Druker {Chair}, The UPS Store Brian Bazely {Past Chair}, Driverseat Steve Buors, Reshift Media Inc. Angela Coté, Angela Coté Inc Jennifer Dolman, Osler Hoskin & Harcourt LLP Joel Friedman, Inspiration Learning Center John Gilson, COBS Bread Noah Leszcz, Cassels Brock & Blackwell LLP Lynn Little, BDO Canada Kareen Pollard, Second Cup Ltd. Blair Rebane, Borden Ladner Gervais LLP Darryl Sangster, Tommy Gun’s Original Barbershop Marietta Snetsinger, Ascend Franchise Solutions Bobbi Sullivan, Dwyer Group – Mr. Rooter Rebecca Valo, KFC Canada and Pizza Hut Canada Eric Steward, Pillar To Post Home Inspectors Steve Collette, 3rd Degree Training/East Coast Brands Meredith Lowry, Canadian Franchise Association Sherry McNeil, Canadian Franchise Association Kenny Chan, Canadian Franchise Association

Smart Growth Task Force John DeHart {Chair}, Hartify Franchise Consulting John Evans, EverLine Coatings & Services Ltd. Ken LeBlanc, PropertyGuys.com Sherry McNeil, Canadian Franchise Association Meredith Lowry, Canadian Franchise Association Alexandra Boulianne, Canadian Franchise Association

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

29


2021 ACCOMPLISHMENTS REPORT / Thank You, CFA Sponsors

Thank You, CFA Sponsors The CFA thanks the companies that sponsor the Association and its programs and events throughout the year.

National Sponsors

30

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Thank You, CFA Sponsors

Event Sponsors

   

   

   

   

   

   

   

   

   

    

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

   

    From January 2020 to December 2020

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2021 ACCOMPLISHMENTS REPORT / About the CFA

About the CFA

Our Purpose: We help everyday Canadians realize the dream of building their own business.

Our Mission: To amplify the understanding and power of franchising in Canada by: • Advocating on the issues that impact this dream; • Connecting people with opportunity; and • Delivering learning opportunities that make franchising stronger. The Canadian Franchise Association (CFA) is a national, not-for-profit association of over 500 member brands representing more than 40,000 franchise business owners. We are the voice of the franchise community and the recognized authority on franchising in Canada. We speak for a business sector that represents every industry and touches the lives of every Canadian, in every community across the country. Canadian franchises contribute over $100 billion per year to the Canadian economy and create jobs for more than 1.9 million Canadians. Canadian franchises enable more than 76,000 hardworking Canadians to be their own boss as the owner of their own small business franchise locations, serving their neighbours in communities from coast to coast to coast. We believe that franchising is ultimately about people. It’s about everyday Canadians working in partnership, sharing success, and Growing Together™. At the CFA, we serve people in the Canadian franchise community by providing support, learning resources, growth opportunities, and advocating to protect the franchise business model.

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online


2021 ACCOMPLISHMENTS REPORT / Our Members: A Snapshot

Our Members: A Snapshot Where Canadian Franchise Association (CFA) member franchise systems operate

What Does the CFA's Membership Look Like?

Over

500

Newfoundland and Labrador

member brands

36%

59%

Operating in over

Northern Canada

69 %

57% 68%

British Columbia Alberta

67%

different sectors

P.E.I.

Quebec

66%

CFA members represent

73% Saskatchewan

50

58%

48,000+

65%

Manitoba

65%

franchised outlets across Canada

Nova Scotia

Ontario New Brunswick

*Results add to more than 100% due to multiple responses.

CFA Membership by Sector Automotive & Truck Services / Products / Rentals Business Services

5% 10%

CFA Membership Breakdown – Franchise Support Services / Suppliers Accountants / Bookkeeping

4%

Commercial / Residential Services

8%

Advertising / Graphics

3%

Educational Products & Services

8%

Banks / Financial Services

11%

Business Aids & Services

6%

9%

Computer / Software / Internet

3%

Hair & Nail Salons / Spas

4%

3%

Health / Fitness / Nutrition

4%

Digital Marketing / Website Development

Home - Improvement / Renovation / Restoration

Education / Training / Coaching

5%

7%

Franchise Consulting Services

Other

8%

Franchise Development

5%

Retail

8%

Insurance

6%

Seniors Services / Home Care / Transition

4%

Food – Quick Service Restaurants Food – Restaurants / Dining Rooms

*Condensed sectors

25%

Lawyers

15%

33%

Other

1%

Payroll / HR Services

4%

Printers / Publishers / Publications

1%

CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

This logo identifies franchise systems and supplier companies as members of the Canadian Franchise Association. Canadians are encouraged to look for this symbol when researching franchise opportunies or assembling support professionals to assist in their search because CFA members are commited to excellence in franchising and follow the CFA's Code of Ethics.

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2021 ACCOMPLISHMENTS REPORT / Find Us

Find Us

Canadian Franchise Association 116-5399 Eglinton Avenue West, Toronto, Ontario M9C 5K6 Phone: (800) 665-4232 / (416) 695-2896 Email: info@cfa.ca

Web:

Social Media:

CFA.ca is the Canadian Franchise Association’s corporate website. It features information about the CFA and our membership programs and services, events, educational opportunities, franchise advocacy, and more.

 @Canadian-Franchise-Association  @CanadianFranchiseAssociation

FranchiseCanada.Online is the CFA’s public-facing website

 @CFAFranchise

geared to help everyday Canadians learn about and connect with the opportunities in franchising.

 @CFAfranchise

LookForAFranchise.ca is a public-facing CFA website to help

  @Canadian Franchise Association

prospective franchisees find, learn about, and connect with CFA franchise systems and their franchise opportunities.

 @cfafranchise

The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year. Find out more about these companies at www.cfa.ca/sponsorship NATIONAL SPONSORS

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CANADIAN FRANCHISE ASSOCIATION www.cfa.ca / www.FranchiseCanada.Online

Profile for Franchise Canada

CFA Accomplishments Report 2021  

Canadian Franchise Association Annual Accomplishments Report 2021

CFA Accomplishments Report 2021  

Canadian Franchise Association Annual Accomplishments Report 2021

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