FEATURED FRANCHISEES The International Franchise Association is proud to celebrate our franchisee members. See below to learn more about some of our Featured Franchisees — why they got into franchising, their unique backgrounds and how they contribute to their local communities.
Kristi Levig, Waxing the City Multi-Unit Franchisee, St. Cloud, Minnesota
KRISTI LEVIG
72 FRANCHISING WORLD / April/May 2025
Kristi started her career at Waxing the City straight out of school, quickly realizing her passion for the industry. With mentorship from the owner of the St. Cloud, Minnesota location, she transitioned into a management role, learning the ins and outs of running a business. When the owner decided to retire, Kristi seized the opportunity to take the next step — becoming a franchise owner herself. Today, she owns two locations with a third in development. Within each studio, she remains dedicated to fostering the company’s strong culture, with most of her employees staying for more than five years. Kristi’s journey from Cerologist to owner allowed her to gain a comprehensive understanding of the brand, its services, and the industry as a whole. Her strategic yet bold jump to becoming an owner was a smooth transition due to her extensive experience in management for the location. She is truly an inspiration for both potential franchisees and current employees of Waxing the City who may have an interest in becoming a business owner. Entrepreneurial stories like Kristi’s have accelerated Waxing the City’s growth, with 73.5 percent of their new franchise agreements in 2024 being multi-unit deals in the trending health and wellness industry.