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The M-Cube Foundation was established in Turin in May 2022, at the end of the pandemic and in the midst of the new conflict affecting Europe. The Foundation aims to preserve and enhance the now vast heritage of objects related to Modern Mythology, starting with the valorization and public accessibility of the Modina Collection. At the same time, it positions itself as a space for the creation of innovative enterprises capable of grasping, with a broad and forward-looking vision, the transformative power of culture and emerging languages, including technological ones. The Foundation works on the imaginary worlds and cultural references shared by five generations, with the goal of rekindling curiosity for knowledge, encouraging identification with the positive values embodied by contemporary heroes, and highlighting the energy and potential for change that can emerge “from below.” It also seeks to foster the growth that can be generated through the large and passionate communities that spontaneously gather around these cultural universes. The M-Cube Foundation brings together professionals from across Italy and from a wide range of sectors, including education and culture, European project development, technology and innovation, events and entertainment, managerial services, entrepreneurship, and management. This diverse combination of expertise forms a mosaic of complementary perspectives, all working together to support the Foundation’s mission and the effectiveness of its initiatives.
