Blue Wings Balance issue April 2018

Page 92

World of Finnair

KATRIINA HAIKALA, 2018.

Sustainability

Attitudes unboxed of the 80th anniversary of the Finnish Association of People with Physical Disabilities, Finnair is including a powerfully expressive video in its on-board ­channel selection. The video, titled Unboxing Humans, is the work of Finnish artist Katriina ­Haikala and challenges social attitudes and p ­ rejudices towards physical disability. Haikala was ­immediately inspired when Sinikka ­Rantala, the association’s communications director, contacted her: “I thought about one ­specific prejudice towards people with physical disabilities that I have heard so many times: People think that if the legs don’t work then the head doesn’t work either.” Her first idea was to “unbox ­people” and give the element of surprise to the viewer. “Soon I realised IN C E L E B RATIO N

that the problem of not being seen in the way we would like to be seen is universal – it is not only something that concerns individuals with physical disabilities, it is something that all of us have experienced. “I had this vision of a social art ­project that would make people rethink their attitudes on disability,” says Rantala. The theme for the association’s anniversary is Equal and Accessible Finland. “Finnair plays an important role in making it easier for people with physical disabilities to travel. Accessibility is important as it means equality,” notes Rantala. Haikala adds, “The opportunity to have my art work shown on ­Finnair flights is exciting. I am pleased that it will reach an even larger audience than I could ever have expected.”

BETTER PLANET Finnair’s sustainability strategy is built on three principles – cleaner, caring, and collaborative. DO GOOD Finnair Plus members can make point donations via finnairshop.com to • The Finnish Association for Nature Conservation • Crisis Management Initiative (CMI) • The Association of Friends of the University Children’s Hospitals • The Cancer Society of Finland • The Finnish Red Cross • UNICEF Finland • Hope • UN Women

90+ YEARS AND COUNTING 1 92 3

1 924

Finnair, known as Aero, is founded

Finnair receives its first aircraft: Junkers F 13

92 BLUE WINGS APRIL 2018

1 9 47

1952

1968

1969

1980

1992

Finnair air hostesses take to the skies

Helsinki ­ irport opens A

Finnair reveals its new logo and name change

First Finnair trans-Atlantic flight to New York City

Blue Wings launches

The Finnair Plus program is introduced