A CHAT WITH MARIO STEFANO MARAN, EVP OF PANTALONI TORINO USA. BY KAREN ALBERG GROSSMAN t’s been said PT01 makes the world’s best pants; what substantiates this claim? It’s largely about our unique heritage, our tailoring and our technology. Our ongoing research, which is a part of our brand DNA, inspires us to keep innovating. We are famous for breaking the rules and creating unique styles. We offer customers a collection of trousers that reflects the finest Italian tailoring and craftsmanship, as well as special details, amazing fabric options and (most importantly) a perfect fit.
Please share a little about your history. In 1969 Pierangelo Fassino started manufacturing apparel, a major step for the Fassino family, which had been in the textiles business in Torino for three generations. When Pierangelo’s son Edoardo joined the company in the 1990s, the business went decidedly upscale. I was brought in in 2006 to direct the U.S. business, which currently represents 60 percent of global sales. We now have four flagship showrooms: Milan, Tokyo, Munich and NYC.
Tell us about the fall ’16 collection. It combines the historic DNA of American denim with Italian style and design. There are music influences and several different fits. Among the most directional is a carrot fit, which has some fullness on top narrowing to a slimmer leg. But we offer numerous fit options, from classic to contemporary, in styles from formal and elegant to casual and sporty.
What’s next for PT01? The recent listing on the Milan Stock Exchange represents a milestone for our company, allowing us to grow. Current goals include expanding our women’s collection, strengthening our presence in international markets, and investing in new product segments.