A/W ISSUE 2021
CONTRIBUTORS FASH FORWARD Founder Ailis Crowley Graphic Designer Celestine McCabe
FEATURED BRANDS Thank you to the featured brands, as without their support, this project would not be possible. Matthews Shoe Repairs Founder & Photographer Christopher Matheou Infinite Closet Founders Luisa Jimenez & Sarah Korich Photographer Nika Metlicar URBAG Founder Marie Callan Photographers Marie Geoffroy & Kalory Photo & Video Fast Fashion Therapy Founders & Photographers Eleanor Tull & Sarah Richards London Design Museum Press Team & Photographers Gareth Gardner Gravity Road Hufton + Crow Felix Speller
CONTENTS INTRODUCTION — 4 CLOTHING AFTERCARE — 6 URBAG Dry Cleaning FASH Forward Team Eco Washing Tips Matthews Shoe Repairers Shoe Repair
FESTIVE SEASON STYLE — 12 Infinite Closet Fashion Rental Party Dresses
ECO FASHION EXPERIENCES — 14 The Design Museum Waste Age Fast Fashion Therapy Clothes Repair Workshops
SUSTAINABLE SPORTSWEAR — 16
@ FASH Forward 2021. No commission is earned from featured brands although they do contribute to the design costs of the feature. The aim of the issue is to showcase the range of sustainable brands and solutions available as an alternative to fast fashion. Contact Subscribe at fashforward.uk Instagram: @fashforward.uk Feature If you are a sustainable brand and would like to feature please email: hello@fashforward.uk
@fashforward.uk hello@fashforward.uk fashforward.uk
INTRODUCTION Welcome to our Autumn/Winter issue! Hope you are getting into the festive mood and being proactive with those early Christmas gifts! Last year 43% of adults in the UK purchased eco gifts. Let’s keep it going guys! This issue aims to spark your creative juices and keep the eco-fashion trend going in the right direction Hope you enjoy the read wherever you are... on your commute, enjoying your morning coffee or lying in bed unable to find something to watch on Netflix! Make the sustainable choice this festive season with these thought-provoking starters! The FASH Forward Team
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URBAG:
ENDING PLASTIC USE IN DRY CLEANING Written by Marie Callan, Founder of URBAG How frustrating is the plastic usage in the laundry and dry-cleaning services? URBAG® combines smart design and sustainability to help you green your dry-cleaning routine without compromising convenience, functionality or style. Introducing a urbagofficial @urbagofficial
new ‘Bring your own bag’ initiative, URBAG® is a duffel and garment combo bag that helps you make your dry-cleaning routine plastic-free.
Designed and handmade in the UK from organic and recycled fabrics, we only work with certified ethical manufacturers. Ending plastic waste, one URBAG® at a time!
HOW TO USE THE 3-in-1 URBAG:
PERSONALISED GIFTING: 1
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1 Use URBAG® as a duffel bag 1. URBAG® Classic Blue&Grey £49.99 2. Handpainted Design £60 3. Vinyl Print £25. 4. Embroidery £30 5. Zero-Waste Lavender Sachet: £3
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2 URBAG unfolds into a large garment bag
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6 3 Easy to carry back home
MATTHEWS SHOE REPAIRERS: The Value of Investing in Quality Shoes We sat down with Christopher at Mathews Shoe Repairers to get his expertise and advice on the value of investing in quality shoes. Mathews Shoe Repairers was established in 1982 and specialises in reparing quality shoes. They offer a shoe recycling service and sell quality men’s shoes.
The benefits of: Buying Quality Shoes Quality shoes can be repaired, cheap shoes can’t. Recycling Unwanted Shoes Recycling shoes mean those in need benefit from unworn shoes. Repairing Shoes Repairs minimise the shoes that end up in landfill
HOW ARE SHOES REPAIRED:
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EXAMINE EXTENT OF WEAR, METHOD OF CONSTRUCTION, COURSE OF ACTION
STRIP, SCOUR, PREP, PRIME AND GLUE SHOES AND MATERIAL
matthewsshoesrepairers.business.site @matthew_shoe_repairers
3 TRIM, EDGE DRESS AND BURNISH FOR A PERFECT FINISH
DID YOU KNOW?
Brits dump a shocking 149 million pairs of shoes into landfill each year; half of these consumers plan to buy more footwear on Black Friday!
TIPS FOR ECO WASHING AT HOME
1 WASH AT 30 DEGREES - WASH AT 30 DEGREES, TO MAINTAIN THE QUALITY OF CLOTHES AND REDUCE THE COST PER WASH
2 USE DETERGENTS WITH BIODEGRADABLE INGREDIENTS SUCH AS ECOVER
3 PLACE A CORA BALL IN THE DRUM TO COLLECT MIRCOFIBRE PLASTICS RELEASED FROM SYNTHETIC CLOTHES LIKE POLYESTER AND VISCOSE
4 USE AN ECOEGG TO AVOID CHEMICALS FROM NON-BIODEGRADABLE DETERGENTS Tina Bosse
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INFINITE CLOSET:
Benefits of a Rental Wardrobe Written by founders, Luisa Jimenez & Sarah Korich
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How to rent from Infinite Closet: Discover Rent from our closet for 4 or 8 days Rent Check the calendar to confirm availablity. Love Rock the look, and return it when you’re done.
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M A RT U K A
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RENTAL WARDROBE BENEFITS:
15O% FF
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Our mission is to help women feel confident and fashionable while creating a more sustainable future. Our eCommerce platform allows customers to hire independent brands while cutting their carbon footprint and supporting “slow” fashion – making it affordable for the
average consumer. We take the guesswork out of the fashion industry by partnering with sustainable, ethical, and minority and/or womenowned independent brands. By creating an “unlimited” designer closet, we allow women to feel great every day! CH E
Infinite Closet is a clothing rental service focused on independent ethical and sustainable designer brands, delivered right to your door.
· USE SH
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Rental costs for these items are as follows (from left to right): • Retrofete Jumpsuit: £40-67 • NBD Gown: £33-55 • Rat & Boa Dress: £30-50
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COMPLETE FLEXIBILITY
REDUCE YOUR CARBON FOOTPRINT
infinitecloset.co.uk @infinitecloset.uk
3 FREE DELIVERY AND CLEANING
DID YOU KNOW? Renting a single garment increases its number of wears and reduces its carbon footprint by 30% over its lifetime.
THE DESIGN MUSEUM
To coincide with the UN Climate Change Conference (COP26), the Design Museum is hosting an exhibition showcasing what design can do to tackle the critical problem of waste and its environmental consequences across the globe. The museum invites visitors to explore how designers are redefining fashion, construction, food, electronics, packaging and more through over 300 objects, by designing out waste and creating a more circular economy. The exhibition is running until the 20th of February 2022. Why not treat someone to a ticket for Christmas!
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TICKET PRICES: Adult tickets from £12.50 Student tickets from £10.90 Family tickers from £24.00 designmuseum.org @designmuseum
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CLOTHING REPAIR WORKSHOPS Fast Fashion Therapy is a clothing workshop that encourages the reuse of clothing by teaching repair, alteration and up-cycling skills.
GET INVOLVED IN THEIR WORKSHOPS: VIRTUAL First Monday of the Month Virtual Mend Along Session Sign up to their newsletter to get the zoom link, at fastfashiontherapy.co.uk Cost: Free
IRL Second Monday of the Month IRL Mend Along Session Location: The Create Place, 29 Bethnal Green Road, London E2 9PJ Email: hello@ fastfashiontherapy.co.uk Cost: Free Third Monday of the Month IRL Mend Along Session Location: The Remakery 51 Lilford Road, London SE5 9HY Book via Eventbrite: fastfashiontherapy.co.uk/ events Cost: £3.50
Stocking Filler Idea Denim Patching Kit £10.00
fastfashiontherapy.co.uk @fastfashiontherapy
SUSTAINABLE SPORTSWEAR GIFT GUIDE CYCLING Isadore isadore.com @isadoreapparel Match Cyling matchcycling.co.uk @matchy.cycling Scimitar Shop scimitarshop.co.uk @scimitarshop Sun God sungod.co @we_are_sungod
Howies howies.co.uk @howies La Gatta lagatta.com @lagattawear Nimble Activewear uk.nimbleactivewear.com @nimbleactivewear SOS Activewear soactivewear.com @sosactivewear
RUNNING All Birds allbirds.co.uk @allbirds Hylo Athletics hyloathletics.com @hyloathletics Icebug icebug.com @icebug_uk Lunge lunge.com
Wear Pact wearpact.com @wearpact
Newton Running newtorunning.com @newtonrunning
GOLF
We Are Tala wearetala.com @wearetala
On Running on-running.com @on_running
Golfino golfino.com @golfino_sportswear
8000 Kicks 8000kicks.com @8000kicks
Teko for Life tekoforlife.co.uk @tekoforlife
Rohnisch rohnisch.com @rohnischgolf
HIKING
Vivo Barefoot vivobarefoot.com @vivobarefoot
Presca Sportswear prescasportswear.com @prescasportswear
Green Lamb greenlamb.com @greenlambsport
Arms of Andes armsofandes.com @armsofandes
YOGA
Kathmandu kathmandu.co.uk @kathmandugear
Organic Basics uk.organicbasics.com @organicbasics
GYM
Patagonia eu.patagonia.com @patagonia
Pebbles Pilates pebblespilates.com @pebblespilates
Bamboo Clothing bambooclothing.co.uk @bamboo_clothing
Sherpa Adventure Gear sherpaadventuregear.com @sherpaadventuregear
Perff perff.com @perffstudio
Ocean Tee Golf oceanteegolf.com @oceanteegolf
Boody boody.co.uk @boody
Prana prana.com @prana
Contur conturuk.com @conturuk
Silou London siloulondon.com @siloulondon