News

Dealer recruitment campaign success in Suffolk With one of the latest McCormick tractors at the Suffolk Show in late May are (l-r) Suffolk Agri-Centre director Ken Grimwood, McCormick sales director for UK and Ireland Ben Agar and Suffolk AgriCentre sales director David Eley.

A dealer recruitment campaign launched at Lamma 2019 is bearing fruit with the return of Suffolk AgriCentre to the McCormick dealer network. The dealership based at Pakenham, east of Bury St Edmunds supplied McCormick products from 2007 to 2013 when it felt the range

at the time lacked some of the models and features wanted by local customers. “But that has changed completely,” said Suffolk AgriCentre sales director David Eley. “The McCormick line-up now has something for everyone – from the smallest compacts through

no-nonsense livestock and smaller arable tractors to the highperformance X7 and X8 machines with CVT transmissions and all the precision farming technologies people want,” he added. “It’s a range that really suits our customer base and with new investment in an expanded management and support team for McCormick in the UK, I’m confident the product is also matched by the back-up we need and our customers expect.” McCormick sales director, Ben Agar is spearheading the Argo Tractors dealer recruitment drive and is delighted that Suffolk Agri-Centre has returned to the McCormick fold. “Our campaign emphasises that as other major brands aim to tie down dealers to exclusively sell their implements as well as tractors,

dealerships selling McCormick are free to supply whichever equipment brands best suit them and their customers. “Argo is a tractor specialist, it’s our core business and the one that’s the focus of substantial investments in product development, manufacturing processes and assembly,” he explained. “We’ve also put considerable investment into new digital resources for parts, sales, marketing and communications that will help our dealers grow with McCormick.” David Eley agrees that dealer independence is a welcome factor: “We’ve done very well with Amazone for many years now and we’re also doing well with Krone, which we took on more recently, as well as with Teagle, McConnel and our other long-standing equipment franchises. “With the addition of McCormick tractors, I believe we have a very rounded range of products to meet the needs of farmers and contractors throughout Suffolk, and the resources to support them in terms of parts and service back-up.” ■

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