Being Coorie. Since moving to Jersey, Deborah Anderson has seen a huge difference to her way of life. She has extended her brand, BeCoorie - an ethical product manufacturer, to embrace the nomadic and eco-friendly travel market with her good-looking BeCoorie camper-vans which you’ll probably have seen on the roads. With our ‘green’ theme, it seemed perfectly aligned with her approach. We got in touch to learn more about her approach Be Coorie is a lifestyle brand and ‘A way of Life’. so what does your average day look like? Being a single mum, I don’t have an average day; I grasp each day, make it the best I can and embrace the day’s challenges. This morning, for example, wild hens in Rozel woke me up at 3.30am. I got up, looked over the new candle range packaging designs, contacted some of my Scottish suppliers, then grabbed the dogs and ran down to the beach by 5am to see if I could see the redness of the sunrise before starting the school run! My days vary greatly; from researching new ideas to taking Campervan bookings, meetings, making new contacts and finding new artisans. It’s very important to me that I always try to end each day with a barbeque or fire (if it’s winter) and have a daily cliff path walk. There is nothing quite like feeling, seeing and absorbing the natural elements and the nature around us every day in order to restore the mind and body!
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Your brand aim is ‘To make a wonderfully glamorous sustainable ethical eco brand’. What made you want to head in this direction?
Leading and sharing a sustainable way of life is infectious! I know my purpose and I am committed and passionate to share and educate how we can embrace a more mindful, healthier, conscious way of life here in Jersey; one that is more sustainable and ethical. From the way we live to the way we shop, to our day-to-day life experiences including activities and travel, but one that still has quality, substance and gives you a feeling of treating yourself well.
I want to change the actions of people; even if it’s just one tiny difference in their lives, it’s a change. Move away from mindless, thoughtless shopping and a throw-away culture and start buying with a conscience. Start asking where products originate, not just the finished item but every part and detail of the product. I know I have allowed this way of life to permeate the life of myself and my children. We want still to have and enjoy nice things, feel a bit of luxury and be wild in style!
LIFE & ST YLE IN JERSEY