Brands to Watch Clarins myBlend
Beauty reimagined In an exclusive interview, myBlend founder Dr Olivier Courtin and commercial director Morgan Lefrancois discuss the reimagined brand and how it addresses lifestyle factors for a hyper-personalised spa experience with visible results
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aunched in 2007, myBlend is a high-performance personalised range of luxury skincare that has been completely reimagined for the luxury beauty, hotel and spa market. The brainchild of Dr Olivier Courtin, managing director of Clarins Group and son of the founder of the Clarins brand, myBlend offers bespoke facials and body treatments to a discerning customer base. The team launched its flagship La Maison myBlend in the heart of the Marais district of Paris in late 2022. The brand has also partnered with exclusive spa locations around the world, including Le Royal Monceau, Raffles Paris, France; St Regis Florence, Italy; Ritz-Carlton, Toronto, Canada; Le Strato Courchevel, France and most recently, Four Seasons Anahita, Mauritius. myBlend also launched in Harrods and H Beauty in March this year. Healing the skin Drawing on the work of Dr Courtin, who believes that lifestyle factors play a more important role in ageing than genetics, the brand has enhanced its approach to personalisation under three pillars: nutrition, derma and tech. During his practice as an orthopaedic surgeon, Courtin observed the impact of environmental factors and lifestyle on the skin – a science now known as epigenetics. He saw that the quality of the skin’s healing process depended more on a patient’s lifestyle rather than on their age. He also found that nerve endings are the key to this regeneration process. When they are damaged – by stress, pollution, and various forms of 44
INTERVIEW BY MARK SMITH
“Good skin is not only about genetics – if you don’t have a good lifestyle, this is not good for the health or the skin.” Dr Olivier Courtin Managing director, Clarins environmental aggression – the skin is less stimulated and heals less well. Dr Courtin believes that diet, exercise, sleep, emotions and the environment are the key factors involved in skin regeneration and this has informed the highly personalised concept of myBlend “For me personalisation is very important for healthy skin,” says Courtin. “I believe the more you personalise the treatment, the more efficient it is. Good skin is not only about genetics. If you don’t also have a good lifestyle, this is not good for the health or the skin.” Three pillars for premium spas Being part of the Clarins Group has enabled the team to draw on the very
latest scientific advances, and myBlend offers a comprehensive solution combining three pillars of expertise: NUTRI, water-soluble daily supplements full of micronutrients and prebiotics to nourish the skin from within; DERMA, a comprehensive skincare line-up of 23 formulations to strengthen and protect the skin and target specific concerns; and TECH, beauty tools to enhance the effectiveness of skincare and a state-ofthe-art LED mask offering professional results at home. myBlend takes a holistic approach to skin health, offering clients a combination of luxurious, sensorial, cosmetic products, an LED mask and food supplements designed in association with experts including doctor of nutrition Béatrice de Reynal; dermatologist and laser therapist Dr François Michel; and massage and manual therapist Chantal Lehmann. The brand’s unique concept is designed for premium spa locations and requires the right partners. “Good skin is not limited to skincare, so myBlend takes a holistic approach centered on the power of three synergies for an effective at-home beauty routine,” says commercial director Morgan Lefrancois. “Our high-end professional spa treatments deliver visible results and combine the power of touch, technology and highly concentrated formulas.” The perfect blend The dermocosmetics line has been created to stimulate the skin, protecting it by strengthening its natural defences, and correcting by targeting specific www.europeanspamagazine.com