Thought Leadership European Spa Trends 2021
A new era for wellness
European Spa presents five global trends that will impact businesses as they meet the rising demand for preventative health RE P O RT BY SARAH CAM I LLE R I
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emand has accelerated over the past year, and today ‘wellness’ is everywhere. Looking ahead, the take-up of spa and wellbeing services is set to grow exponentially by 2025, as it answers the need for second-line preventative health solutions and becomes an even more established and crucial pillar of Sarah Camilleri hospitality. Forward-looking spa businesses and suppliers are already taking a lead in the emerging global wellness economy, poised to contribute new concepts and services in our rapidly changing world. In this edition, we share five macro trends that are set to influence wellness demand, welcoming in an era of hope and optimism for our industry. The pandemic sent us all home to get creative and it is now time for spa and wellness leaders everywhere to consider how they can best answer the call for preventative healthcare that is set to reshape and boost the spa and wellbeing sector. “
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