TURKEY
Camli is opening new markets
Pioneer of its sector Camli is part of the Yasar group, one of the biggest conglomerates in Turkey with interests in industrial coatings, paper, hospitality, and food and beverages, and an annual turnover of USD 1.2bn. Within Camli there are divisions for ďŹ sheries and feeds, but also for livestock, and for agricultural products.
C
amli was one of the pioneers of the integrated fish farming model in Turkey, where feed, hatchery, nursery, on-growing, processing, packaging, sales and distribution are all owned by the same company or group. Activities in the fish production business started in 1985 and have been growing ever since. The hatchery today has a capacity of 84m fry which it uses for its own production as well as selling it to other farms.
The feed too, which sells under the brand name Bioaqua, goes into its own fish production and is sold to other farmers as well. Of the 35,000 tonnes produced 15,000 is used within the company, while the rest is sold to farmers of seabass, seabream and trout. Ă–zgĂźr Aracioglu, seafood sales manager, estimates that Camli is the biggest seller of fish feed in Turkey considering that several producers only manufacture fish feed for their own use.
Making the most of the Pinar brand
several other agricultural products including dairy, and water, with the result that Pinar is one of the most valuable brands in Turkey today.
Camli produces 8,000 tonnes of seabass and seabream a year from seven sites. In addition to its fish portfolio PÄąnar has several agricultural product divisions including dairy, meat, and bottled water, and within the seafood division the brand is used for both fresh and frozen fish products on the domestic and export market. Pinar is also the brand that is used for
The main products are seabass, seabream, and meagre and sales of trout feed enable the company to obtain trout if needed for the local or export market. As with most of the other seabass and seabream producing companies in Turkey, Camli is producing more
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Eurofish Magazine 2/ 2014
51
05/04/14 5:48 PM