Essential Magazine, August 2022

Page 78

D SPOTLIGHT fashion

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VIRTUAL

FITTING ROOMS

PHOTOGRAPHY ZYLER, WALMART AND SHUTTERSTOCK

Fashion visualisation with Zyler

78 / AUGUST 2022 ESSENTIAL MAGAZINE

PROFILE PICTURE

ORIGINAL

VISUALISATION

RESTORING POWER TO THE PEOPLE

Online shopping has overcome one of the fashion industry’s biggest challenges – the need for greater personalisation, diversity, and inclusivity. Thanks to innovative AR tech, major fashion brands are making digital shopping more real, dynamic, and egalitarian than ever before. Read on to discover more about the vital synergies being created between tech and fashion. WORDS MARISA CUTILLAS


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