Erika Mackinnon

Erika Mackinnon has built a steady and focused career in medical sales over the past five years. She has demonstrated a well-rounded skill set with experience in business development, strategic planning, revenue maximization, market research, analysis, sales forecasting, new product presentations, account management, and maintaining client relationships. Since 2020, she has worked in medical device sales, particularly on Spine. As a Spine Specialist and Sales Associate, she is involved in daily operating room procedures, supporting healthcare teams with specialized products and insights. Her entry into medical sales began with completing a demanding 440-hour postgraduate course at Medical Sales College in Sarasota, Florida. This program awarded her a Spine, Orthopedic Reconstruction, and Trauma certification. Erika gained foundational skills in regenerative medicine, consultative sales techniques, orthopedic and spine devices, and strategic approaches to growing territories and expanding customer bases. Mackinnon developed a detailed understanding of procedures and products related to spine, biologics, orthopedic reconstruction, sports medicine, and trauma. Alongside product knowledge, she became proficient in medical communication, anatomy, physiology, pathology, biomechanics, ortho biologics, and terminology. She also trained in hospital call points and operating room procedures, strengthening her ability to meet provider needs and articulate product advantages effectively. During her training, Erika joined SS Fusion Medica in Tampa, Florida, as a Sales Associate. There, she supported account coverage, set up meetings with physicians and medical staff, and built strong working relationships within her assigned territories.