IN GOOD TASTE
There’s a Spanish proverb that says that “the belly rules the mind,” and I have often felt that I am a walking personification of that particular aphorism. And that is why I have often felt that I am particularly lucky to be able to live in the UAE, where a vibrant food scene is just waiting to be explored and enjoyed- but only if you know where to look. While the industry at large has had its own share of troubles to tackle amid the ongoing coronavirus pandemic, the period has also seen a rise of entrepreneurs in the sector who have either launched new food brands, or doubled down on the ones that they were running already. Indeed, if there’s one thing that can be said about the UAE’s food scene, it’s that it’s never static- and it’s the homegrown heroes that are almost always shaking up the marketplace.
30 / E N T R E P R E N E U R . C O M / August 2021
