Finesse implements Automation Anywhere’s RPA bot at Nesto to accelerate weekly promotions

activities into their inhouse tool for 40+stores.

This process of creating or updating a promotional activity is a repetitive, cumbersome and error-prone process. An incorrect entry would lead to confusion at the many stores where the promotion was present and also result in customer churn.

Nesto is a multinational company that operates a chain of hypermarkets and supermarkets. Since its establishment in 2004, the company has developed a network of more than 100 retail outlets across the GCC and India. The group attributes its rapid growth to its unwavering focus on providing its customers access to top-quality products from world-renowned brands at competitive prices.

With the advent of digital technologies and e-commerce disruptors, supermarkets and hypermarkets have been forced to reinvent their operating models. Nesto Group has invested heavily in its digital transformation and continues to do so, keeping its customers in mind at all times. They have partnered with Finesse, a digital transformation enabler in the GCC to support them on automating key processes within the business, using Robotic Process Automation.

A top customer need for Nesto Group is the ability to access deals and promotions. The Marketing department, manually create Midweek and Weekend Promotions and upload the respective flyers into their inhouse application for 40 + stores which is mundane and repetitive in nature.

Before approaching Finesse, employees at the group spent a significant amount of time creating, uploading and correcting promotional

SAP partner IntelliSoft to start RISE with SAP at Oman Trading Establishment dealing in vehicles

Oman Trading Establishment Group, one of Oman’s largest business houses with extensive expertise in the automotive sector, is building on its 20-year relationship with global technology company SAP to move to a private cloud and leverage digital solutions that will increase efficiencies, boost sustainability initiatives, and enhance services to customers and engagement with employees. The implementation partner for the digital transformation is IntelliSoft, an SAP gold partner focused on the automotive industry.

Through close collaboration between OTE, SAP and IntelliSoft, a digital roadmap was produced that had RISE with SAP as its starting point to accelerate the transition to cloud. The aim was to go beyond a technical cloud migration, and instead enable OTE to truly transform its business, realising a faster time-to-market for new capabilities and applications through managed services, and allowing for ongoing transformation.

As a use-case for automating this process, Nesto Group and Finesse agreed to use Automation Anywhere’s RPA bot solution. The digital bot, once deployed, would mimic the human task by creating and uploading the weekday or weekend promotions into the inhouse application on a weekly basis.

With the RPA solution provided by Finesse and Automation Anywhere, 100% of the promotion entry process into the inhouse tool has now been automated. The implementation has saved approximately 12 hours of manual effort each week, thus increasing the productivity of the employees involved in this effort by over 80%.

While this RPA implementation has no doubt directly reduced the manual effort for the marketing team at Nesto Group, it has also improved operational efficiencies for the Group, while also providing its customers a better experience, at all times.

OTE employees, on the other hand, will benefit immediately from the core SAP SuccessFactors human experience management suite. Success Factors Employee Central standardises processes and enables greater visibility, while Performance and Goals assists in aligning company strategy and goals, improving employee performance through ongoing coaching and feedback, and recognising top talent.

Oracle opening additional cloud regions in Saudi Arabia in Riyadh and NEOM investing $1.5B

To meet the rapidly growing demand for its cloud services, Oracle announced plans to open a third public cloud region in Saudi Arabia. Located in Riyadh, the new cloud region will be part of a planned $1.5 billion investment from Oracle to expand cloud infrastructure capabilities in the Saudi Arabia. The Oracle Cloud Riyadh Region will join the existing Oracle Cloud Jeddah Region and the planned Oracle Cloud Region to be located in the futuristic city of NEOM.

This investment is included in an MoU that Oracle has signed with the Ministry of Communications and Information Technology to help Saudi Arabian businesses take advantage of the latest innovations in the cloud. The MoU was signed during Oracle CEO, Safra Catz’s recent visit to Riyadh in the presence of His Excellency Eng. Haitham AlOhali, Vice Minister, Ministry of Communications and Information Technology. To meet the requirements of its growing cloud business in Saudi Arabia, Oracle will also expand the capacity of the Oracle Cloud Jeddah Region.

As part of the MoU, Oracle will also work with MCIT and the Communications and Information Technology Commission, CITC to establish a commercial and operational model for an additional cloud region in Saudi Arabia that is aligned with Saudi government

In-country public cloud provider eFinance signs MoU with F5 to protect Egypt’s transformation

eFinance has signed a Memorandum of Understanding with F5, a multi-cloud application services and security specialist, to help protect and optimise Egypt’s digital transformation priorities. eFinance, the partner of choice for Egypt’s growing digital economy and financial transformation, as well as in-country public cloud provider, is now set to offer F5’s extensive solutions portfolio to organisations across the country. Initially, the partnership will focus on cloud- and cybersecurity-based technologies.

requirements and local data residency regulations. Oracle will also work with MCIT to help foster the development of Saudi Arabia’s cloud industry.

Unique among hyperscale providers, Oracle Cloud Infrastructure offers customer choice to deploy OCI based on regulations, data residency, or latency requirements. OCI distributed cloud includes its public regions, Dedicated Region, Oracle Exadata Cloud@ Customer, multicloud offerings, and recentlyannounced Oracle Alloy.

“Oracle’s investment will rapidly accelerate the cloud transformation across Saudi Arabia’s business and public sector,” said Richard Smith, Executive Vice President, Technology – EMEA, Oracle. “Oracle Cloud delivers pioneering innovation in technologies like AI, Machine Learning, and IoT, and it will help fuel the economic growth and digital transformation that is an integral part of the Saudi Vision 2030.”

Underscoring its ongoing focus on sustainability, Oracle has committed to powering all worldwide Oracle Cloud Regions with 100 percent renewable energy by 2025. Several Oracle Cloud regions, including regions in North America, South America, and all 10 regions in Europe, are already powered by 100 percent renewable energy, which enables customers to run their computing services more sustainably and with a lower carbon footprint. To further advance its commitment to sustainable operations, Oracle recycled 99.9 percent of its retired hardware in FY’22.