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Cold War Manufacturers innovate to deliver on convenience and taste, as grocers reinvigorate the freezer aisle. By Lynn Petrak
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f TV dinners defned one era of frozen food consumption, today’s version might be called the “iMeal.” Just as technology has changed over the years to deliver a more personal experience, so too, has the way shoppers choose, buy and prepare frozen foods from their local grocer. A quick scan of
the retail freezer case shows that there are frozen food solutions for all kinds of preferences, with choices for every daypart, and foods that are indulgent, healthy, organic/natural, gluten-free, boldly favored, globally inspired and kid-friendly, among other attributes. Accordingly, the pace of new product development, product line overhauls and even new brand startups has picked up in recent years as manufacturers and grocers
| Progressive Grocer | Ahead of What’s Next | February 2016