industry news
IT’S SHOW TIME! THE IPG MAKE A REAL EVENT OF IT! On 1st October, members, and suppliers of The IPG gathered at The Mermaid Theatre London to address The Changing World of Business. Stepping into the theatre was like being in the heart of Covent Garden with street performers greeting arrivals.
The IPG biennial conference has grown into one of the most eagerly anticipated events in the group’s calendar. The pandemic of COVID-19 did nothing to alter the conference atmosphere – attendees continued to enjoy this great networking opportunity and the message was loud and clear – “The show must go on!” Facilitating the discussion of managing change while maintaining business as usual was at the heart of this year’s conference messaging – as was the underlying message that ‘we are stronger when we work together’. The day ’s programme was action-packed, it saw members have a face-to-face catch up with suppliers in the exhibitor’s area. This was followed by an afternoon in the auditorium – where attendees listened to a roster of prominent speakers, all highlighting that there are a lot of opportunities for those willing to embrace change. They also learnt about plans of the group and were entertained by various ‘stronger together’ themed acts. Flash mob dancers opened the “line-up” with an exhilarating street dance to the song ‘This is The Greatest Show’. Glenn Fisher, Managing Director of The IPG then gave a heartfelt speech, appealing to everyone to stand united, and work together. Glenn said “Those businesses that succeed and thrive, are those agile enough to continue to adapt quickly, because it is in that very change where new opportunities arise. Our partnerships are in place to seize those opportunities together and help each
•10•
