3 minute read

Your Chair Anywhere

Helinox make insanely lightweight collapsible furniture, that gives you and your friends the freedom to feel at home anywhere.

According to the ancient Greeks, the god Helios rode a chariot across the sky every day bringing daylight to the world. At night, while he slept, Nox a primordial goddess reigned over the earth, cloaking it in impenetrable blackness. Only during an eclipse do these two celestial beings meet, dancing together in the sky for a moment.

It is in this meeting of light and dark that Helinox was forged, or so we are told...

The real Helinox origin story may be a little less celestial, but it is still a tale about finding harmony between two eternally important elements, form and function.

“Our guiding principle is that every design aspect should serve a clear functional purpose and should be conveyed intuitively without any unnecessary features.” (Young Lah - Founder)

Helinox was founded in Seoul in 2009, and soon became a hit with outdoor lovers and urban dwellers alike in its home market of South Korea and across the sea in neighbouring Japan. It is the work of a father and son team, Jake and Young Lah. Jake Lah a revered scientist and engineer in the outdoor industry, who 30 years ago started his company Dongah Aluminium Corporation (DAC) which has become the global leader in high tech tent poles. Young Lah, on the other hand, is an aesthete and it is his eye for artistic design that drives both the style and creative output of the brand. Helinox exclusively uses DAC poles in their furniture, and each product is designed under the watchful eye of Young in the Helinox Creative Centre in downtown Seoul. Young Lah took the decision to focus on Europe, and start his own subsidiary in Amsterdam, Holland in 2018. Helinox quickly built a tribal following. “We support people’s freedom from the tyranny of stuff, and the desire to collect experiences [not things], by delivering comfort so you and your friends can feel at home anywhere.”

The Helinox Creative Centre, Downtown Seoul

INSANELY LIGHT. ULTRA PACKABLE. SERIOUSLY COMFORTABLE.

Whether it’s in the great outdoors, or by the side of a school playing field, Helinox is considered the best in the world by outdoor enthusiasts and armchair weekend warriors alike! Mega Strong: The products come with a 5-year warranty Insanely Light: The Chair Zero weighs just 510 grams but can hold more than 120kg Ultra Packable: The Chair One packs down easily, and smaller than a bottle of wine Very Comfortable: The connection points are precisely crafted for easy assembly and sturdy comfort

THE HELINOX SUSTAINABILITY STORY Metal is a dirty business, but Helinox, in partnership with DAC are on a mission to clean it up! DAC invested eight years into developing a process to produce aluminium in the least harmful way possible, they call this process ‘green anodisation’. • Green anodisation eliminated 133 tons of phosphoric, nitric and sulphuric acids (nasty stuff!) in 2018 alone • Green anodisation also eliminates most of the fuel and energy consumption usually required to anodise aluminium • DAC is the first aluminium supplier in the world to use the HIGG Index to measure the environmental aspects of its business and improve supply chain impact • DAC recycles all aluminium