Pro Landscaper USA South May/June 2022

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INFORM

COMPANY PROFILE

LAND AND LADIES GEORGIA BUSINESS ENGAGES WOMEN WITH THE OUTDOORS

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omen-run businesses are popping up more and more throughout the outdoor industry. Women are studying things like landscape architecture, horticulture, forestry and arboriculture. They are leading the sales and finance sides of landscape businesses. They are often a part of the grounds crew working on the sites that are proudly displayed and enjoyed. What isn’t quite as common, though, are women-run businesses designed specifically for women. As more women find themselves in outdoor roles, the need for education, empowerment and community grows. Danielle Atkins is meeting this need through Land and Ladies, a learning, consulting and networking group

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Pro Landscaper USA South May/June 2022

specifically designed for outdoor women. Women are rapidly becoming the primary decision makers for large properties throughout the country, especially in the southeast. Some seek out this role, but many are thrown into it as they take over property assets that have been historically managed by men in the family. Often this comes following the death of a loved one, specifically a husband, father or even grandfather. They come to Danielle hoping to continue their family's legacy by making educated, confident decisions for their land. “If your loved one was the person who managed your family’s property, then they’re not there one day, this huge asset doesn't feel

Danielle Atkins

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