FEATURE
© Rebecca Avery
3 Charlotte Wood, Wildwood London With years of working in fashion under her belt, Charlotte has brought her knowledge of trends and de to the world o flower o dd l memorable twist to her business, she’s been pairing up with businesses across other industries to enhance her customers’ experiences. “I absolutely love hosting workshops at our studio in Wandsworth – our combined bouquet and modern calligraphy workshop is proving really popular. It is co-hosted with Pale Press London, an amazing calligraphy studio. Our other workshops l de hr t wre th flower row d terrarium making; they are super relaxed and always include a glass of bubbly for attendees. “It’s a great way to meet clients in person, or connect with people I’ve started to build relationships with on Instagram. I also provide workshops for corporate clients, fashion brands and bridal parties, which I host at either the client’s choice of venue or at my studio. Our annual wreath making workshops are in their third year and I now have regular repeat clients who just love to come and channel their creativity.”
PERSONALISED POINSETTIAS
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5 1 Arrangements by Rebecca Avery for this wedding included hand dyed silk ribbons to match the colour palette 2 These silk ribbons are from yarnyarn.co.uk 3, 4 & 5 Charlotte Wood’s workshops at Wildwood London’s studio in Wandsworth 6 & 7 Stars for Europe provides inspiring design ideas for poinsettias
Tim Birks and Lisbeth Olesen, Birksen Flowers How many of your customers know that by cutting their bracts and searing the te o l w ter o ett e e l d l t flower er year, Stars for Europe releases a whole host of creative design ideas with poinsettias, including videos, images and marketing inspiration. This year it has published step-bystep instructions for making unique planters – a great way to add a personal touch to products, or as an alternative to wreath workshops. Tim and Lisbeth of Birksen Flowers have been working with the Stars for Europe campaign to show that there’s a world of new ways to get creative with poinsettias. he o ett old t te e t flower t d t hed h e d l he o olo r e t er e t or e t e table centre or table runner,” they told us. “Make use of different colour hues to add texture and warmth to your e o ld l o r o r te re r e ted d wh te e e t re o t flower d otted l t to create a display in key focal areas, choosing pots and vases that complement the plant.” www.stars-for-europe.com
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17/10/2017 13:00