INDUSTRY
A C C E L E R AT I N G D I G I TA L T R A N S F O R M AT I O N
PFU’s research also revealed that nearly half of respondents are deterred by loss aversion, fearing it as a potential drawback of going digital Much of this is powered by the advancements in
ACCELERATING
technologies like Machine Learning and Large
DIGITAL TRANSFORMATION
Language Models. Brian also highlighted the
Since PFU’s acquisition by Ricoh, the company has
significance of using AI-driven insights to enhance
undergone a significant transformation marked
decision-making, fostering a synergy between
by close collaboration and a mutual dedication
machine-learned data and human expertise.
to innovation. This partnership is opening new
This is something that PFU keep central to
avenues and developing products integral to
their strategy, using events like the ICC as valuable
accelerating digital transformation and optimising
opportunities to gather customer feedback. By
workflows for customers.
listening to the insights and needs shared during
In a recent blog post, Steve Chad, Customer
these conferences, PFU ensures that this input
Engagement Manager at PFU, explored why many
directly influences the design and development
businesses remain hesitant to fully transition to
of their next generation of products and services.
a digital document system. He pointed out that a
This customer-centric approach not only helps
substantial 76% of individuals still feel the need
PFU stay ahead in a rapidly evolving market but
to keep paper copies of documents ‘just in case’.
also ensures that their offerings continue to meet
PFU’s research also revealed that nearly half of
the changing demands of businesses.
respondents are deterred by loss aversion, fearing
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