BUSINESS SUCCESS
PERSONALITY POWER
Putting the Personality into Business
A
With a new look and a new market to conquer, OWS have set themselves some big challenges this year. Something driven by SHANE WAREING’S observations of the evolving customer landscape and shifts within the industry
t the end of last year, we
push the business forward. Our accounts for last
noticed we were starting to
year were up, which is always a positive and recently
see a change in the way we
we decided to branch out into different sectors.
were talking to prospects and
A big change was that we rebranded. We
customers, which formed a
stopped trading as Omniwise and started trading
bit of a turning point. We had a strong first quarter
as OWS. There were a few reasons behind the
and saw a different pattern in terms of what people
change. Two years ago, we were a Nectere partner
were buying and how people were reacting to our
and then we came away from that and felt it was
engagement. At the end of quarter one, my wife –
important to establish ourselves as a standalone
who is a partner in the business – made the move
business. From a marketing perspective, we felt
to come full time into the business. That was a big
it was a bit catchier as well - all the logos
change, but one that needed to happen for us to
and branding to look better.
[22] NOVEMBER/DECEMBER MAY 2022 www.dealersupport.co.uk 2024 www.dealersupport.co.uk