LEADERSHIP
THINKING LOCAL
How keeping it local is making Chariot stronger Diversification is crucial for dealers, but for Chariot, keeping it local is just as important. We chat with managing director MIKE CARTER to find out more
D
ealers have a tough task
something that Chariot Office Supplies is
in 2019 by NEMO Office Club who
at hand, competing
doing with gusto.
realised how important it was to reinforce
with huge corporate
“The Keep It Local campaign through
the benefits of local trade. The initiative
companies to win
Nemo is all about taking advantage of
reinforces the benefits of keeping it local
business in their local
being on the doorstep of your customers,”
to the local economy, the environment, the
area. To remain relevant, resellers need to
MD Mike Carter explains. “Resellers have
community and independent resellers. The
embrace what makes them different from
got a real strong selling point if you’re
movement has gained traction nationally
the competition, and what they can do
dealing with local companies because your
since its inception, and supports members
better than big, faceless corporations. One of
corporate businesses just won’t be able to
with marketing materials, lead generation
those differentiators is the ability to supply
offer the same service.”
and political campaigning.
locally made products to local businesses,
[12] NOVEMBER/DECEMBER 2023
Keep It Local campaign was launched
www.dealersupport.co.uk
For Chariot, being a local supplier for