LEADERSHIP
TREADING NEW GROUND
Getting in from the ground up In a recent interview, JAMES MCKEEVER sat down with Dealer Support to talk treading new ground, the importance of diversification and why being proactive is key in the world of business, where the early bird gets the worm
F
or James McKeever, group sales director of
Reflecting on the first few months of the year, James told us about
Sovereign Business Supplies, the start of 2024
how they have found new opportunity in making connections with local
saw the business hit the ground running, with
businesses and networks and how building on these types of relationships
new partnerships and additions to the team in
can be key to helping dealers map out plans for diversification.
the first half of the year seeing them grow in
strength. As we reach the midpoint of 2024, the discussion for
GETTING A FOOT IN THE DOOR
James becomes about exploring new avenues for diversification,
Discussing their new partnership with FIND-IT – an online business
fostering relationships and navigating the evolving business
platform covering the entire UK, connecting buyers and suppliers to
landscape. It soon became clear that one thing is for certain – to
facilitate businesses in discovering emerging opportunities who were
James, business success means embracing change.
a key part of the Sovereign Expo earlier this year – James elaborated
[18] JUNE 2024
www.dealersupport.co.uk