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Dealer Support January 2023

Page 22

SALES SUCCESS

THE CHANGING WORKPLACE

Are your sales strategies 2023-ready? As we welcome in a shiny new year, it’s time to turn our minds to the months ahead, and how our sales strategies can better align with the underlying trends for 2023

W

ith the new year upon us, it’s time to solidify

leading to higher numbers of resignations than has been seen for over

sales strategies for the coming months. There’s a

a decade. Statista counts 442,000 resignations in the UK in the second

lot to think about when planning how to tackle

quarter of 2022 alone, 26% higher than in any previous quarter since

2023; rising fuel bills, the burden of recession,

2001, as more people opted for a change of direction.

ongoing supply chain issues…but with all challenges come opportunities for dealers to be

ready to meet the needs of their clients. Analysts are increasingly on the fence about the longevity of remote and hybrid working. Research from Microsoft suggests that the vast majority (85%) of managers are less confident that hybrid

This leaves many big shoes to fill, and with the cost-of-living crisis strangling businesses as well as households, attracting and retaining talent with salary alone is no longer an option - top talent today demands more from a career than just money. Businesses are beginning to realise this and are aligning investments accordingly. “We will continue to see a shift towards technology-enabled,

workers are being productive when not in the office, but forcing them

sustainable, and wellness-focused home and office environments in

back to the workplace is not the solution. The office should be a magnet,

2023 and beyond,” says Andrew Cowling, channel marketing manager

not a mandate, with strategies in place to get people enthusiastically

at PFU (EMEA) Limited. “We will also see continued growth in the

returning because they want to, not because they must.

use of technology to support remote and flexible work arrangements,

Coupled with this is a likelihood that the war for talent will intensify

continued focus on wellness and sustainability in the home and office,

in 2023. The pandemic gave many workers time to pause and reflect,

and an increased emphasis on mental health and well-being in the

[22] JANUARY 2023

www.dealersupport.co.uk


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