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Diversifying through mergers and acquisitions Whether to diversify a dealership’s focus or product range is not the question. What we should be asking is, can we buy a business that brings diversification right to our door?
S
hould we diversify? It’s a question asked
comes with new headaches as well. Who will manage that new workstream;
might conjur up visions of the playground of bluechips and FTSE 100s, they can be just
on a perennial basis
who has the right skills and, more
as relative to even the smaller dealer when it
in many offices and
importantly, time to do so? Can we justify
comes to achieving diversification. Imagine
boardrooms, as
the capital expenditure to set it up? How will
the office furniture supplier who wants to get
leaders seek new ways
we market to this new stream of customers?
into printing - does it make more sense to
to enhance their company’s bottom line. Diving
These questions are just the tip of the iceberg
invest in machinery, management, workforce
into a new business area can open doors to new
- but there is an easier way.
and training, or to simply buy a company that
customers and new opportunities, but it often
While the phrase ‘mergers and acquisitions’
already specialises in that field?
www.dealersupport.co.uk FEBRUARY 2023 [27]