INDUSTRY
THE BIG ASK
The big green ask: Sustainability in the spotlight
In this special green and eco focussed issue of Dealer Support, we’ve gathered industry expert insights from across the dealer community to find out what’s hot on the environmental agenda and what the next steps on the eco journey should be as envisioned by the individuals and businesses committed to forging a brighter future for both the market and the planet Rosie Whitmore, office manager at
Dynamic, emphasises transparency in the supply chain
What has been your business’ biggest eco/green/ sustainability achievement? There are quite a few that come to mind. We have implemented energy efficient practices and technologies across our building and operations. This includes energy efficient lighting and low lux lighting meaning all lights/warehouse aisles are on standby and only lighten when approached. Another great achievement for Dynamic is partnering with the Tree Nation initiative in 2022, we have single handedly planted over 102,500 trees across the globe! Where do you think the biggest challenges lie in adopting sustainable practices? I would say, the involvement of various stakeholders in
[10] APRIL/MAY 2024
www.dealersupport.co.uk
supply chains complicates the tracking and monitoring of products’ environmental impact. To tackle sustainability concerns across the entire value chain, collaborative actions and transparent supply chains are essential to ensure all sustainable practices are being adopted. How can we use sustainability data/information to drive customer decisions? Using sustainability data and information effectively can influence customer decisions in several ways, I believe that providing transparent information about the environmental impact of products and services allows customers to make informed decisions. This includes disclosing data on carbon emissions, water usage, waste generation and supply chain. In ten words or less, why should people be ‘going green’? Sustain our planet’s future, preserve resources and mitigate climate change.