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Dealer Support April 2023

Page 20

LEADERSHIP

S T R AT E G Y I N T E R V I E W

Exertis Supplies: simplicity is the key to brilliance ANDREW BEAUMONT, MD, Exertis Supplies, on why he believes the businesses model of keeping things simple is the key to their success

How would you summarise last year for Exertis

Supplies in terms of biggest achievement, biggest challenge and biggest lesson learnt?

We’ve had several really positive years since we entered the office

Products industry because of what he brought to the business. We are a people business, so to lose somebody like Tim - who was so wellliked by every single person he interacted with - really hit us hard. I had to give the business the time to grieve, and people do that

products sector in wholesale. Last year, as every year, the achievement

in different ways. We had to make sure people knew they could

is the ability to support more and more of the independent office

laugh, they could cry, and handle it however they needed to handle

dealers in the UK; we’re only successful if that independent office

it, because that was more important right then, than what we were

channel is successful as we don’t have another route to market. So, the

doing as a business. Even today we are still recovering from it but

fact that more and more have come to us, and increased their spend

we’re using his memory, and using his vision, to move us forward.

with us, shows we’re doing something right.

I have a picture of him on my wall, and I often smile at him about

The biggest negative by far was the loss of Tim, our commercial

some of the things that happen during the day.

director. He helped to start the office products part of the business

Then, in terms of biggest lessons, ours is to keep listening to our

eight years ago and we’re talking today about our part in the Office

customers and the dealers; listen to their hopes and their fears - not

[20] APRIL 2023

www.dealersupport.co.uk


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