Restaurant C-Suite Magazine | Winter 2020

Page 10

Pizza trends By Rick Zambrano

Pizza’s positioning and recent trends

Affordability and taste profile make pizza a top food choice in America. Pizza is heading in many directions right now. Traditional, independent pizzerias and chains are competing with modern, fast-casual concepts that tout a more personalized and customized experience. Also, consumers are showing bifurcation as they embrace healthier eating, yet still view much of the pizza experience through the lens of indulgence. Two-thirds of restaurants feature pizza, but at specialized pizza restaurants it’s more popular, notes a Packaged Facts Pizza at Retail and Foodservice report. RESTAURANT C-SUITE | Restaurant news that’s fresh, informed, inspired (by you) 10