Restaurant C-Suite Magazine | Winter 2020 by Eatery Pulse Media

Restaurant C-Suite Magazine | Winter 2020

Pizza trends By Rick Zambrano

Pizza’s positioning and recent trends

Affordability and taste profile make pizza a top food choice in America. Pizza is heading in many directions right now. Traditional, independent pizzerias and chains are competing with modern, fast-casual concepts that tout a more personalized and customized experience. Also, consumers are showing bifurcation as they embrace healthier eating, yet still view much of the pizza experience through the lens of indulgence. Two-thirds of restaurants feature pizza, but at specialized pizza restaurants it’s more popular, notes a Packaged Facts Pizza at Retail and Foodservice report. RESTAURANT C-SUITE | Restaurant news that’s fresh, informed, inspired (by you) 10

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Restaurant C-Suite Magazine | Winter 2020

Published on Dec 30, 2019

What are some of the latest pizza trends? What new ingredients, styles and approaches will help pizzerias and pizza chains succeed in 2020? We have that covered here. What’s the state of pizza today? When it comes to foodservice, the answer is that pizza is going strong, but sales are being scattered among many brands, service segments and channels. Third-party delivery services are throwing a wrench into things by introducing yet another channel of access to pizza delivery and takeout. Fast-casual pizza chains have mostly matured and seen their best days go by. However, fast-casual pizza is still a threat to traditional QSR pizza chains such as Domino’s, and to independent pizzerias all across the United States. Pizza restaurants have strong brand recognition. In short, pizza still provides a strong value proposition within foodservice. However, there are a growing number of chains vying for a piece of the pie, and increased ways consumers can access their preferred slice.

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