How to shine in a digital world By Rick Zambrano

How restaurant operators can set themselves apart in the digital realm Restaurants can stand out in a digital world by implementing technology solutions that appeal visually, speed convenience, organize and increase sales and promote safety--especially during a pandemic. Creating a frictionless ordering process is key to appeasing homebound or homebased consumers. Ghost kitchens, whether cloud-based or dark kitchens, while trendy at first, are now keys to survival and growth. And artificial intelligence is enhancing a variety of ordering and tracking functions for multi-unit operators. RESTAURANT C-SUITE 19