Restaurant C-Suite Magazine | Summer 2022

BUSINESS

OFF PREMISES

TAKING OFF WITH TAKEOUT According to the 2022 “State of the Restaurant Industry” Report from the National Restaurant Association, offpremises business remains a significant opportunity for restaurant operators, particularly while on-premises may be soft. As consumers continue to increase their demand for off-premises dining, restaurant operators appear to be all too willing to oblige. A total of 41% of fine dining establishments and nearly half of casual dining say off-premises will be their best chance of sales growth.

Space to grow % of operators who say off-premises presents the best opportunity for growth in ’22.

69% 54%

Family Dining

49%

Casual Dining

RESTAURANT C-SUITE | Restaurant news that’s fresh, informed, inspired (by you) 12

63%

41%

Fine Dining

Source: National Restaurant Association, National Trends Survey ‘21, published in 2022 “State of the Restaurant Industry.”

Photo by Ambitious Creative Co. Rick Barrett.

66%

Quickservice

Fast casual

Coffee & snack

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Restaurant C-Suite Magazine | Summer 2022

Published on Aug 14, 2022

Eatery Pulse Media

Restaurant C-Suite Magazine was specifically created for multi-unit restaurant executives. It delivers the most highly-impactful news for the restaurant industry’s top leaders and visionaries. Today’s C-suite executives and their managers need information that is carefully selected, meaningful and delivered in a seamless, cohesive fashion. In this summer issue, we examine some high-impact trends. The digital ordering experience: As consumers have clearly embraced the convenience of order-ahead, operators must now fine tune the digital journey. Consumers want easy, fast and frictionless. There’s very little room for error: No operator wants customers heading over to a competitor whose app or website is easier and more enjoyable to use. We’ve also included some important news briefs, as well as an article on not only the benefits, but the delicate balance involved in loyalty marketing, which operators must emphasize and refine as they fight to capture digital sales and repeat business.