Durrah 49

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JEWELLERY

034

Celebrating la joie de vivre Founded in 1998, MJ By Mayyan Jaffar jewellery was born out of passion and love for creating beauty from precious metals and gems. Inspired by life’s simple beauty, Mayyan’s collections are aimed at those who want something unique to complete their lifestyle, encouraging women to own and celebrate their identities through vibrant creations.

The main face and voice behind the brand, Mayyan Jaffar’s designs take shape in her creative mind, drawing inspiration from her love of nature, fashion, culture, and vintage 1950’s cinema with its iconic and timeless famous actresses. Driven by a passion for gemstones, she is deeply involved in the manufacturing process. She meticulously selects the best material and precious stones for each of her creations. Curves, the first of her two main collections, is inspired by a woman’s inherent femininity, sensual radiance, power, and privilege. It features silhouettes that are bold yet understated, and an edgy feminine vibe, culminating in an overall look that is both raw and elegant. With 18 carat raw gold, white, and black gold complemented with diamonds, the ultra-modern and handcrafted Curves Collection features a natural and organic aesthetic. It also helps a humanitarian cause, as with every

Curves piece purchased, 20% of the proceeds go towards ‘Smile of Bahrain’, an NGO initiative by the Future Youth Association that provides psychosocial support to children with cancer and their families in the Kingdom of Bahrain. The second and latest of her collections, Art Deco, was launched during last year’s Jewellery Arabia. Inspired from the authentic Art Deco fine jewellery, Mayyan created a unique collection with stylized motifs, vibrant colors, and geometric shapes that capture the spirit of this famously flamboyant period. The dazzling collection includes a wide range of bright, bold, and colorful fine gemstones such as enamel, jade, aquamarine, and topaz. It also includes diamonds, sapphires, emeralds, and more for a stunning contrast. Each jewel is a very unique piece and requires a considerable amount of time in each stage,

September 2020


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Durrah 49 by Durrah Luxury Magazine - Issuu