BIGGEST SHOW IN TOWN
V8 ENTHUSIASTS FROM NEAR AND FAR ARE GEARING UP FOR THE CITY’S BIGGEST EVENT, WITH THE SUPERCARS ONLY WEEKS AWAY FROM ROARING INTO TOWN. THE 2012 EVENT is estimated to have generated an economic contribution of $32.4 million dollars into the Townsville Region’s economy. The event’s popularity with local residents declined slightly in 2012, but was offset by an increase in the number of fans who attended from outside the Region. An increase in visitor attendance adds to the economic benefit to Townsville. Townsville Enterprise is leading a new Townsville 400 Committee in partnership with Townsville City Council, V8 Supercars and the local business community to implement initiatives and campaigns to boost the overall experience and satisfaction for visitors and locals. Research conducted on the Townsville 400 V8 Supercars event in 2012 found 152,161 spectators attended over the three-day event, 1,285 higher than 2011. Townsville 400 Committee chairman Cr Tony Parsons said the research showed the Townsville 400 as very much a family oriented event and one of the most successful V8 events in Australia. “The research revealed 44.8% of visitors indicated they would not have visited Townsville if the V8 event had not been held here. This demonstrates the importance of the event to the city.
12 DUO MAGAZINE JUNE 2013 duomagazine.com.au
“With these findings, the Townsville 400 Committee can work on strategies to better promote the event, improve service levels and thus improve the overall experience of visitors.” Townsville Enterprise CEO, David Kippin said, the V8 event brought an economic benefit to the city that extended beyond the data captured in the report. “This event provides an opportunity to get great images of our city and Region into the living rooms of motor sport fans across the globe to show them what they can be a part of if they travel to Townsville for the event or if they just want to holiday here. “89.6% of the 2012 patrons surveyed said they will return this year, an increase from 2011. The data reveals that once they attend the Townsville 400 they develop a loyalty to return because it is such a fantastic event,” Mr Kippin said. Mr Kippin said the research also identified areas which could be improved to ensure visitors to Townsville had the best possible experience. “People’s satisfaction with the event can be soured by having poor experiences elsewhere in the city,” Mr Kippin said. “It is vital that people leave with not only a great V8 event experience but also a wonderful impression of our great city, our people and the surrounding region.”
“THE DATA REVEALS THAT ONCE THEY ATTEND THE TOWNSVILLE 400 THEY DEVELOP A LOYALTY TO RETURN BECAUSE
IT IS SUCH A FANTASTIC EVENT.” DAVID KIPPIN
Published on May 31, 2013
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