ENTREPRENEURSHIP In times of uncertainty
5 beautiful messes
INFLUENCER MARKETING: MY EXPERIENCE
sustainability: making the case for profitability with Christen Irwin
ISSUE 6
www.dreamer2creatormag.ca
CONTACT US DREAMER 2 C REATO R B USI N ESS MAGAZIN E
P:
20 CHRISTEN IRWIN: SUSTAINABILITY: MAKING THE CASE FOR PROFITABILITY
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E D I T ORI A L K A R E N M. LOWE Executive Editor F R A N C I N E GREY Creative Editor K I M BL EY LOWE-B EN N ETT Editor N I C O L E LOWE Editor
10 TAKING THE PLUNGE IN A CRISIS by Jacy King
36 PLANNING AN EVENT Five Key Elements to Establish by Jocelyn Davison
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TABLE OF CONTENTS
RESOURC ES Page 6 ENTREPREURSHIP in Times of Uncertainty by Karen Lowe
Page 12
16
FIVE BEAUTIFUL MESSES of an Entrepreneur by Alana Swendseid
TURNING YOUR CREATIVITY INTO A BUSINESS by Chelsey Palmer
Page 30
INFLUENCER MARKETING: My Experience by Emilie Robichaud
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Page 38
HOW TO USE INSTAGRAM STORIES
Three Tips To Help PREPARE FOR TAX SEASON
by Amanda Gobatto by Anastasia Gazarek
42 FINDING THE RIGHT PRODUCT MIX For Your Business by Erin Ruta
editor’s note D
reamer 2 Creator Magazine is structured to focus on helping someone else and not so much on promoting your business. Promotion is a by-product of helping. Many entrepreneurs are, at first, happy at the prospect then become sceptical in their thinking that they cannot, as they have nothing to offer. What we ask is for you to stretch yourself. How often do we say, this year we are going to stretch ourselves, we are going to do something we have never be bold enough to do? We offer you an opportunity to do that here.
As an entrepreneur, you execute business processes; you research one operation at a time or a process at each moment. You may not think about what you are doing, but there are several things you must do to have a successful or operational business. If you plan to scale up eventually, you must be able to formalize these processes. Yes, they are called processes - your social media activities, your delivery activities, your accounting or financial activities (no matter how small they are) they are all processes. Here is a way you can begin to formalize your processes. Start by writing or voice recording them. Close your eyes, picture it and talk it through. You will find that you know a lot more than you think. From time to time, go back to what you have recorded or written, based on what you have learnt since, upgrade the information. You have just completed documentation. You are now on your way to creating a business that does not have you tied at the hips. Your assistants or successor will by now understand what you do and why. Their competence frees you up to grow the business in other ways or even take that long-awaited vacation. Is that not cool?
đ&#x;˜Š
Stay Motivated!
KAREN M. LOWE Executive Editor
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Copyright 2019 Dreamer 2 Creator Business Magazine. ISSN 2562-5330 (Print) ISSN 2562-5349 (Online) All rights reserved. No parts of this publication may be copied, reprinted, displayed, edited or distributed without the written consent of Epigram Consulting Services Inc. Dreamer 2 Creator Business Magazine is a Canadian Magazine, published and distributed by Epigram Consulting Services, located in Brampton, Ontario, Canada.
BUSINESS: THE ULTIMATE ADVENTURE
resources DIY VIDEO EDITING
Headliner
Marketing is generally a critical success factor for your
Headliner makes it easy to turn your audio into full-
business. Videos are the number one way to get noticed,
featured videos. You can make a simple audiogram with
but what if you are not good at video creation? Features
one image and a waveform, or an entirely customized
include trimming, cutting, cropping, rotating, speed
video with many images, text, and effects. Include
control, and more. Below is a starting point in creating
captions and is geared more for podcasts which have
marketing videos with an eye on financial returns.
mostly audio content. Maximum lengths for common social media platforms:
Most free versions of video editors/creators will have the
Twitter - 2 minutes and 20 seconds
company’s watermark. Also, each option has a unique
Instagram - 1 minute
feature, and some are easier to use than others. I found
Instagram Stories - 15 seconds
Spark to be a little more complicated than the others but
Snapchat - 10 seconds
still not hard to use.
Full Episode – 2 Hours
DIY websites like Squarespace, Wix, Shopify, etc. have
Price: Free option; 10 videos per month share directly to
their own internal video creating apps. Windows and
social media sites
Apple also have video editing software.
Headliner Pro $12.95 Customized watermark.
Below are standalone options. Clipchamp Magisto converts your videos into professional-looking
Recording, compressing, converting, and live recording
ones. Videos are up to 10 minutes long.
capabilities.
No free version
Price: Has a free version and the next step up is Basic $0
Premium $4 - unlimited downloads, premium editing
with 480p SD; Creator US$9 with 720p HD; Business US$19
styles. Professional $9 - unlimited downloads, premium
1080p HD
editing styles. Business $34 Adobe Spark is a tad bit more challenging to use but is Moovly: Build your videos from scratch or use templates.
still a comprehensive option. It is from the Adobe family
Free: Limited free stock photos. Publish to Youtube and
of editing software, so they know creativity.
Vimeo.
Free features: Limited number of free mages and icons
Pro $49 HD download quality, no watermark, unlimited
Features: Individual $9.99; Team $19.99; personalization
uploads. Max $99 Use own fonts, advance features, screen
with logos and colours;
and webcam recording.
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