American Towman Magazine - September 2022

Page 53

rotator, and showed how its scissorstyle outriggers, combined with unique torsion frame design, enable an operator to adjust the attitude of the equipment to provide a flat, stable base. “They only have about 20 or so operators in their classes, so I got plenty of personal attention and hands-on time,” Emerson recalled. “On top of that, actual engineers came from the factory to talk to the class. And those engineers didn’t just lecture us. They talked to us and listened to feedback.”

MORE THAN A WRECKER SERVICE Surprisingly, another valuable service provided by Hix Wrecker Service doesn’t have anything directly to do with equipment or operators running the road. It consists of a wide assortment of free

Work the non-traffic side - Stay Safe!

and useful advice for the benefit of customers and potential customers in the company blog. (See hixwrecker. com/blog). This blog is not a marketing device, but rather a customer resource. It covers topics from what to do if you are locked out of your vehicle to a primer on the five common types of tow trucks, along with a remarkable array of themes in between. As both web development pros and professional bloggers’s advise, a company’s blog should not be a place to pat itself on the back. Instead, the block should be a real tool their customers can use, a resource that they will turn to when they have a question. The Hix Wrecker blog is a great example of how a tow service can use their website to their advantage. Lastly, Hix Wrecker Service has its own auto parts department with

a large inventory of new and used components to choose from for all makes and models of trucks and cars, domestic and foreign. Every day, Hix parts experts help customers find the part they are looking for at an affordable price.

WEATHERING THE STORMS AHEAD

With stable ownership and management in place, Hix Wrecker Service is well-positioned to continue growing. Indeed, the firm opened its fourth location in 2021 and took delivery of a third Jerr-Dan rotator around the first of this year. This business momentum and timetested operational model, paired with an experienced and dedicated crew, bode well for the company’s continued success.

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