Impact of COVID-19 on the Towing Industry How towers and their suppliers can adapt to this time of uncertainty By Bob Nelson

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OVID-19 has changed the world - and the towing industry has felt the impact in a major way. Less cars on the road and fewer car sales have translated into decreased tow and recovery calls and the need for new equipment. What can tow companies do to remain sustainable and viable during these uncertain times? How can manufacturers, dealers and distributors keep their businesses moving forward to help them?.

KEEP AN OPEN DIALOGUE Bob Nelson is Vice President and General Manager of the Jerr-Dan Corporation.

Although business may be down due to a decline in travel, manufacturers should continue to connect with dealers

36 • January 2021 | Towman.com

and distributors to share thoughts and ideas around the handling of business and the impacts of the pandemic. Addressing concerns -- such as making sure both inventory levels and staffing are sufficient -- are also extremely important to help manage the everchanging supply and demand curve. Virtual meetings among manufacturers, dealers and distributors are also critical for helping tow companies understand what is going on in their local markets. The coronavirus has impacted regions of the country differently, and “hot spots” or “flare ups” of cases will have a direct impact on the tow industry.

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