spa business community MY TAKE
ALINA M HERNANDEZ
Nobis Hospitality has created a pioneering 21st Century wellness statement Alina Hernandez, founder, Wellness Innovation Hub
Hagastrand Stockholm Alina Hernandez visits Hagastrand, which is part of the Autograph Collection
T
o step foot into the world of
The property’s 215 newly-renovated guest
Stockholm’s newly opened
rooms are a thoughtful homage to preserved
Hagastrand, Autograph Collection,
Nordic architectural heritage with a signature flair.
is to enter a re-imagined post-
Created for social wellness, the design of the
modern wellness urban destination.
common spaces is focused on light and balance.
The hotel, by Nobis Hospitality Group, is a carefully crafted ecosystem with interiors
Hagastrand Spa
influenced by the surrounding nature of the
The property's Hagastrand Spa’s avant-
Royal Haga Park. Housed in a historic building
garde wellness offering confidently
on a hilltop overlooking the Brunnsviken
establishes the property at the cutting-edge
lake, Stockholm is visible in the distance.
of spa and wellness experiences, with design rooted in naturalistic futurism. The space delivers on the vision of Nobis Hospitality Group’s head of wellness, Alla Sokolova. The internationally-renowned wellness expert has a gift for identifying innovation and matching it with heart and soul. The concept balances modern life with Nordic tranquillity, offering a sanctuary for silence, connection to the self and others through contemplation, renewal and creativity. Sokolova
60-person event sauna
8 12
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HAGASTRAND
■ Hagastrand Spa has a
invites guests to partake in'mindful moments and to embrace presence. The experience is inspired ©Cybertrek Ltd 2025 Spa Business Issue 486