Automatic Merchandiser’s
2025 Most Influential Women in Convenience Services The winners represent excellence across vending, micro markets, pantry and office coffee services, and beyond. They lead with passion, driving innovation with a customer-first mindset, and inspire the next generation of industry leaders. By Linda Becker
T
he recognition of influential women in convenience services celebrates the remarkable contributions of
leaders who have shaped the industry through innovation, resilience and dedication. The 2025 Most Influential Women in Convenience Services Award winners exemplify the diverse impact of women across various sectors, from vending and coffee services to technology and operational management. Their stories illustrate how impactful female leadership fosters business growth, enhances customer experiences and nurtures communities. By celebrating these trailblazing women, we acknowledge the critical role women play in advancing the convenience services industry, inspiring innovation and resilience for years to come. Congratulations to the following 2025 award winners!
14
Automatic Merchandiser • February/March 2025
CARLA BALAKGIE, FASAE, CAE, National Automatic Merchandising Association (NAMA) Carla Balakgie, a Fellow of the American Society of Association Executives, is the first woman to lead Carla Balakgie NAMA in its 90-year history. Carla joined NAMA in 2012 after serving for nine years as CEO of the Electronic Transactions Association. During her tenure, she directed the association through a unique period of growth and evolution. NAMA helped drive the rise of micro markets — now the fastest growing aspect of the convenience services industry — along with the expansion and integration of coffee, tea, water and pantry services that is fueling the industry’s $26.6B annual revenues. She’s credited with transforming the association’s government and external relations program, including relocating the NAMA headquarters from Chicago to Washington, D.C., in 2020, doubling organizational revenues, and reshaping the brand definition and context of convenience services among all stakeholders.