Direct Marketing Magazine February 2016

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Directives: 2016 is NOT the year of mobile

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The Mobile Marketing Issue

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Supplement: Workforce Management

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The Authority on Data-Driven Engagement & Operations

Enhancing experiential tactics with mobile ❱ 6

Guests share the fun through their mobile devices at a taste testing event for PremiumNearBeer.com, produced by Songbird Marketing Communications.

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vol. 29 • No. 2 • February 2016