focusing on ink setting, controls are at their fingertips and ink can be adjusted at any fountain in mere seconds. It’s a huge advantage and wonderful safety benefit to everyone.
Putting It All Together There have been huge advances in inking systems over the past few years. Most of these advances provide new opportunities to improve quality and productivity while simultaneously reducing costs. Implementing some of these systems can be expensive to purchase and install, but can be even more expensive to ignore. If you haven’t explored the new world of ink savings, you owe it to yourself and the organization to contact a few vendors and get information on both ink optimization software and digital ink control systems. It’s well worth the investment.
} With more and more color in our publications, the opportunity to save through technology is greater than ever. Ink preset systems and ink optimization offer dramatic cost savings and provide a solid ROI to most operations.
THE LATEST FROM… Interlink
Why did Interlink decide to partner with Brainworks Software, and how will it impact the business of your newspaper clients? Interlink is on a mission to provide the postal presort technology behind every newspaper mailing in America. When Brainworks first considered Interlink’s True Newspaper Mail for a proposal it was developing, we recognized an opportunity to advance that mission by working with one of the most highly respected firms in the industry. Together, we demonstrated how True Newspaper Mail could unlock substantial postal savings for
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Jerry Simpkins is vice president of the West Texas Printing Center, LLC in Lubbock, Texas. Contact him on LinkedIn.com or at simpkins@tds.net.
the newspaper group and simplify the process of interacting with the U.S. Postal Service. It worked. They won that proposal, and Interlink was granted the privilege of helping dozens of newspapers enhance their use of the mail. This is our passion. There are some good bulk mail tools out there, but for newspapers, nothing can match the capabilities of True Newspaper Mail. Its postal optimizations, user interface and feature set were developed specifically to support the unique ways newspapers use the mail to deliver subscriber and sample copies. Through this partnership, and with our recently announced software integration, everyone using Brainworks can now access True Newspaper Mail, and find a better way to mail their newspaper. Brad Hill is president of Interlink. Since 1980, Interlink has focused on identifying and responding to many unique opportunities available to community newspapers. Today, with its mailing technology proven effective by nearly 2,000 publications, Interlink is entrusted with the delivery of more than 10 million subscriber copies through the U.S. Postal Service every month. Recognizing that nearly every newspaper could benefit from improved mailed delivery, Interlink now offers True Newspaper Mail, the industry’s only newspaperspecific presort system based entirely on cloud technologies.
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