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Business Direction 86

Page 39

Inspirational Leaders

Unlocking potential – Caroline Waddams on the power of internal communication Can a conversation change your career? It did for me. Years ago, while working as a personal assistant, my boss suggested I apply for an internal communication role. I did – and never looked back. Eighteen years on, I’ve worked with amazing companies like Premier Foods, HS2, Network Rail, and Vodafone, alongside some inspiring individuals. Six years ago, I went freelance and love it.

Strong internal communication doesn’t just help people feel connected – it helps your business perform better.

I’ve seen the difference great communication makes. It boosts productivity, strengthens employee retention, and enhances workforce safety. It’s about solving real problems – keeping people informed, aligned, and moving in the same direction, especially when your business is growing, evolving, or facing pressure.

No day is the same. One minute I’m reviewing how a business communicates, the next I’m developing a strategy or helping senior leaders engage their teams and drive results. I might write a newsletter, plan an internal campaign or support an event.

“Strong internal communication doesn’t just help people feel connected – it helps your business perform better.”

That’s why internal communication matters – it’s my ‘why’.

I also make time to mentor through the Institute of Internal Communication – championing the next generation of professionals in a field that’s given me so many opportunities.

Need some help? Let’s chat. Caroline Waddams Communications Email: caroline@carolinewaddams.co.uk Call: 07929 939683 Website: www.carolinewaddams.co.uk

Caroline Waddams

CJP Broadcast: Doing business the right way CJP Broadcast began as a one-person consultancy, set up by Chris Phillips after a period of upheaval. What followed was considerable growth shaped by Chris’s expertise and a clear set of values.

Chris Phillips, Founder & Managing Director of CJP Broadcast

Today, the Herefordshire-based company is recognised nationally for its work in TV and broadcast systems and virtual production but its roots, and its commitment to supporting the surrounding community, remain just as strong. CJP works with organisations of all sizes and treats every project with the same care - whether it’s a national broadcaster or a local club. From live production services for Hereford FC during lockdown, to AV and video systems for Cinderford RFC, and podcast equipment for Forest of Dean-based Mountain Perspective, these are just a few examples of how CJP applies its expertise across a variety of local projects. For Chris, making these capabilities available within the region is every bit as important as delivering them on a national scale. That commitment to the community also extends beyond client work. The CJP team provides annual production support for St Michael’s Hospice’s Light Up a Life service, and offers work experience and mentorship to students from the Royal National College for the Blind (RNC), offering hands-on experience and opportunities in media production. CJP is also a certified carbon neutral business, ISO 9001 accredited, and a recognised Living Wage Employer, Disability Confident, and

Herefordshire & Worcestershire Chamber of Commerce

part of the Armed Forces Covenant. For Chris, leading with principle has always been the priority - and the results speak for themselves. Website: www.cjp-bss.co.uk Email: sales@cjp-bss.co.uk Telephone: 01600 750 379

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