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NOTHING can stop an enthusiastic woman who believes in what she is doing!
Bianca Lisonbee BIANCA LISONBEE’S ADVICE to women? “Be yourself. Who you are is your greatest asset.” And from her birth, being Bianca meant embracing a unique origin story. Her immigrant parents were literally enroute from Italy to America when she was born. Her passport lists her birthplace as “At Sea” and each time she signs her name is a reminder of the name of the vessel that carried her family to a new home—Conte Bianca Mano. “You can imagine the strange looks I get while going through Customs and Immigration when I travel. Reactions range from outright laughter to suspicious looks. The responses make me wonder if officials think I might be some sort of mermaid in disguise!” Bianca joked. But it is precisely this unlikely beginning that engrained in Bianca an empathy for immigrants. In living that story and in its re-telling over the decades that have passed, Bianca has inspired countless 4Life affiliates and customers around the world. It informs her day-to-day as a founder within the direct selling industry, as well as the good works she undertakes through the creation of the 501(c)(3) nonprofit, Foundation 4Life.
YEAR FOUNDED: 1998 HEADQUARTERS: S A N DY, U TA H NUMBER OF EMPLOYEES: 1,000 WORLDWIDE; 38 0 UTA H - B A S E D FAV O R I T E P R O D U C T: 4LIFE® TRANSFER FACTOR PLUS®
6 4 D I R E C T S E L L I N G N E W S |
MARCH 2023