Western Digital Launch es New Set of My Pass port Series Drives up to 5TB

The My Passport drives are available now starting at just MSRP INR 4499 for 1TB to MSRP INR 10999 for 5TB. My Passport HDD is available at popular e-commerce sites and at retailers near you.

L-R- Jaganathan Chelliah, Director, Marketing, Western Digital India and Khalid Wani, Direct Channel Sales, Western Digital India.

Although more than one in every four PC users in India has lost their content or data in the past, research* done by Western Digital in November 2019 in the country, finds that one in every two respondents does not take complete back up of their content. Eighty-four percent of the audience blamed a virus attack, system crash, or a forgotten password as the main reasons for losing their data. According to the report, 42% of the respondents cited the paucity of time and the tediousness of the data backup process as the key deterrents for backing up their content. Among the researched group, only 24% of females and a meagre 18% among the 36-45 age group back up their data. In the wake of consumers' behaviours, Western Digital has introduced its newest My Passport™, its slimmest 5TB** portable hard drive, in the Indian market. The latest generation of the My Passport line is up to 30% smaller than its predecessor and offers much higher capacity. The stylish design fits in the palm of a hand, yet has space to store, organize and share a tremendous amount of photos, videos, music and documents. The My Passport drive comes equipped with WD Backup software to help make sure that photos, videos, music and documents don’t get lost. “People today want a storage device that matches their lifestyle: compact, snazzy, yet reliable. From listening to our customers, we keep innovating and introducing attractive products for them. Our awardwinning My Passport line is now enhanced with the slimmest 5TB portable hard drive in the WD brand portfolio,” said Mr. Khalid Wani, Direct Channel Sales, Western Digital India. “As the study points out, people find the process of backing up data inconvenient and time-consuming. Our new My Passport addresses this concern and offers automatic back up, where a user can just pick the time and frequency to back up important files from their system onto their My Passport drive,” Wani further added. “People increasingly realize the importance of their content – often memories that should last a lifetime. If you look at the younger generation, from 22-35 years old, they are the trend drivers, and over 82% of them back up their data. We expect to see this habit spiralling to all consumer segments. So, we are delighted to introduce the new My Passport HDD as it matches our consumers’ lifestyles and, at the same time, provides the ease of use to help them back up their digital life and preserve their memories,” commented Mr. Jaganathan Chelliah, Director Marketing, Western Digital India. “The new My Passport drive comes in a fresh new look and new colours, including Black, Blue and Red, and the My Passport for Mac drive in Midnight Blue,” Chelliah further added. The new My Passport HDD is just 0.75 in (19.15mm) thick. The My Passport drive is formatted for Windows® 10 and features a USB 3.0 connector that is compatible with USB 2.0. The My Passport for Mac drive is formatted for macOS and has a USB-C™ connector to deliver plug-and-play storage out of the box. To help consumers protect their content, the drive features WD Discovery™ software for WD Security™ (password protection and 256-bit AES Hardware Encryption), social media and cloud storage import (like Facebook, Dropbox and Google Drive™)*** and WD Drive Utilities™. All of the new drives are built with Western Digital reliability and come with a three-year limited warranty. Data is at the heart of everything today. The Indian consumer is realizing the importance of their data and is exploring attractive options to save their data. Eighty-three percent of the Indian customers are likely to take a backup of their PC data in the future. Western Digital is uniquely positioned to offer just the right products for the varied needs of the consumers.

As a result of driving constant innovation and implementing new technologies and solutions, Kaspersky remains one step ahead of its competitors and the company’s solutions continue to be the most tested, and most awarded, in independent tests and reviews.

Kaspersky has been acknowledged as a Derwent Top 100 Global Innovator™ 2020 in the Software category, in line with top IT industry leaders for the second consecutive year. The annual report from Clarivate Analytics, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, identifies the world’s most innovative organizations, which successfully develop valuable patented inventions that also have strong commercialization potential based on market reach and impact on other downstream inventions.

Kaspersky has been included in the Derwent Top 100 Global Innovator 2020, together with the other well-established companies, which includes the likes of Amazon, Facebook, Google, Microsoft, Oracle, Symantec, and Tencent. Driven by its mission of ‘building a safer world’, Kaspersky has contributed significantly to the cybersecurity industry by constantly developing and patenting new IT security technologies. Over the years, the company has become a technological leader with an advanced and comprehensive portfolio of security solutions and services working on state of the art technologies that are unique for the market, that protect home users and large corporations, governments, industry, and infrastructure.

As of 2019, Kaspersky has a portfolio of nearly 900 patents granted in Russia, USA, Europe, China, and Japan. Among the most notable recent inventions are developments in the field of endpoint detection and response (EDR) and security information and event management (SIEM) systems, the use of machine learning technologies and Sandbox technology (a patent for a system and method of analysis of files for maliciousness in a virtual machine). These and many other patented technologies are implemented in Kaspersky solutions, such as Kaspersky Anti Targeted Attack (KATA), Kaspersky Endpoint Detection and Response (KEDR), Kaspersky Industrial Cybersecurity for Nodes and other products.

“Kaspersky devotes ample attention to patenting as part of its innovative development strategy and has steadily built a solid portfolio of protection for its innovations, with the company being honored as one of the ‘Top 100 Global Innovators’ for the second year in a row. It was the winning combination of Kaspersky's mission, strategy, and talented team that paved the way to achieving such a high rating. We will continue to support our researchers in developing their ideas to widen the scope for patented invention, and therefore bringing more innovation and presenting the best in class technologies and solutions. I’m sure these will then become leaders in various ratings,” said Nadezhda Kashchenko, Deputy Chief Legal Officer, Chief Intellectual Property & Antitrust Officer, Kaspersky.

Eugene Kaspersky, CEO of the company, said: “It’s a great honor to be named a Derwent Top 100 Global Innovator for the second year in a row, along with the other industry leaders. I want to thank our best-in-class researchers for their constant innovations and our legal team that works hard to protect our technologies and obtain patent rights across multiple regions. And as our business focus moves from ‘cybersecurity’ towards the broader concept of ‘cyberimmunity’, we’ll keep on leading in innovation and the development of higher industry standards for the future.” “The relentless pace of global ideation means competition among innovators is intensifying, and staying at the top is getting harder,” said Jeff Roy, President, IP Group, Clarivate Analytics. “We congratulate the Top 100 Global Innovators for building a culture of generating new ideas, consistently creating new value from ingenuity, and delivering excellence in research and intellectual property creation.”

Now in its ninth year, Derwent Top 100 Global Innovators utilizes editorially enhanced, authoritative and accurate patent data from Derwent World Patents Index™ (DWPI) and Derwent Patent Citations

Index™ (DPCI) to track innovation based on four indicators:

1. Volume: The organization must have had at least 100 granted inventions (and more than 500 filed in total) in the past five years.

2. Influence: The level of downstream impact by being highly cited externally by other organizations, and measured via the Derwent Patent Citations Index over the last five years, excluding citations from themselves.

3. Success: A high ratio of success in obtaining patent grants.

4. Globalization: The level of investment of a patent applicant in their invention, as tracked via the process of pursuing protection in all four of the key market patent offices of China, Europe, Japan, and the United States.