Diamond Public Relations: Luxury Travel Experts

Fly, roam, travel, voyage, explore, journey, discover, adventure.

GO just

Below: Casa Palopo, Lake Atitlan

Cover photo by Jamie Beck / @AnnStreetStudio

Welcome to the luxury issue.

We’ve put a lot of thought into what defines ‘luxury’ besides stunning product, exceptional service, and catering to a clientele that expects only the best. For us, it’s predicting what your guests will want before they even know they want it, then design something so bespoke they’ll wonder how they ever lived without it.

We know authenticity is in your DNA. Your guests are loyal and why shouldn’t they be? You’ve worked hard to create experiences that draw

from the rich heritage of your destination’s local culture, celebrating it in a way that encourages travelers to explore deeper. But have you experienced what happens when strategy and creativity meet the art of hospitality? The results are pure magic.

Our team has yachted through the Galapagos, truffle-hunted in the hills of Florence, climbed the majestic Pitons of St. Lucia, skied on slopes from coast to coast, swam on the precipice of Victoria Falls, and plenty in between. We’re not just adventure seekers. We’re tastemakers, wordsmiths, and savvy business professionals

who'll find the unique stories behind your business and the most creative ways to tell them.

As for what’s ahead: our inspired, driven team will help you captivate customers, satiate their cravings for their perfect escape, and nourish their curious palates with tailored, transformative experiences on the pulse of today’s latest trends.

We can get into specifics later. For now, we hope you enjoy the issue.

Jody Diamond

OMPANY OVERVIEW

DIAMOND PUBLIC RELATIONS

is an innovative bi-coastal agency with a global mindset. Our team of experienced travelers understands different cultures in a way that allows us to help you reach the right audience at precisely the right time. Our strategic approach to public relations and social media results in creative campaigns that align with client sales objectives to ensure optimal results that spark business, not just buzz. Our finesse, readiness, and unique view of the world are just a few of the reasons media love us…and our track record speaks for itself.

miami los angeles

new york

COMPANY culture

With offices in Los Angeles and Miami, and representatives in NYC, Diamond PR opened in 2007 above a South Florida flower shop with just one client, a three-man team and passion for days — quickly establishing itself as the firm for those not afraid to challenge convention. Now in our 15th year, and with offices on both coasts, our office spaces fit our edgy persona, complete with lounges, a fully stocked bar, lots of French press coffee, and waist-high gong sounded often throughout the day to signal team achievements from coast to coast.

Media Outreach; Relations

Print, Digital, Social, Broadcast Media

Placements

Partnerships with “People of Influence”

Press Material Development

Group & Individual Press Visits

Awards Submissions / Support

Celebrity Liaison & Placement

Crisis Management

Tourist Board Interface

Trend Creation

Affiliation / Consortium Interface

Entertainment / Film Industry Promotion

Media Events / Desk Sides

Openings & Launch Events Publicity

Story Development

Radio Promotions / Live Remotes

Social Media Training

Influencer Marketing

Video Production / Photo Shoots

Community Outreach / Partnerships

Expert Consulting

expertise + experience

EXPERTISE &experience

Jacks of all trades, masters of none? Not us.

expertise + experience

100% TRAVEL, all the time

We practice exclusively in the field of travel and tourism, and have made it our business to understand the ins and outs of the industry. Ask anyone on our team about ADR, RevPAR, forecasting or OTAsthey'll have answers because understanding our clients' business is imperative. That, paired with our media relationships, expertise in communication, and avant-garde approach, is where we excel. We’re not just generating exposure for clients. We're generating exposure in the right publications that reach the right audience in the right time of year. Success isn't in results. It's in the right results.

A sampling of luxury client experience

SYNERGY

the interaction of two organizations to produce a

combined effect

greater than the sum of their separate effects.

WE ARE connected

In our business, relationships are paramount. It’s how our properties continually make editors’ awards lists and earn consistent coverage in key outlets that move the needle. We’re constantly cultivating new and existing relationships with top outlets, whether that means flying in just for a faceto-face with Departures Magazine or hosting an event attended by the entire editorial staff of AFAR. Our team isn’t afraid to pick up the phone, roll up our sleeves, and pour a stiff drink (for inspiration!) when it’s time to hit the drawing board. Every pitch is tailored because we get it. And media love us for it.

AWARDS: They’re in our nature

In the last five years, Diamond Public Relations has had a majority of clients on coveted lists. Our latest victory? One of our clients being the sole property in 2023 to be awarded Travel + Leisure’s “Global Vision Award,”— as chosen by the discerning editors honoring companies, destinations and individuals taking strides to develop more sustainable and responsible travel products, practices and experiences. Meanwhile, we’re still celebrating clients making the “It List,” while anticipating the release of Conde Nast Traveler’s “Hot List” of which three clients are rumored to be included. In other parts of the globe, Relais & Chateaux’s only hotel in Guatemala earned the top spot in Conde Nast Traveler’s “Top Hotels in the Caribbean and Central America” category three years in a row. We get them noticed. Their commitment to excellence in hospitality earns the awards.

e

thos

the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

STORYtelling

We uncover the authentic, exceptional narratives that define your brand, curating untold stories that will inspire today’s travel virtuosos in celebrating the world’s most enriching wonders. We understand that your culture and ethos are the heart and soul of your organization, and our mission is to build relationships that connect your unique approach to hospitality to your communities of guests and neighbors.

TRENDS & mainstays

We understand the difference between what’s trending and what’s here to stay. Words like wellness and sustainability have taken on new meanings in an age where consumers with high expectations are seeking transformative experiences that go way beyond the norm. By identifying what’s most relevant to our clients and staying tapped in to the latest industry developments, we design award-winning story lines and campaigns that position our clients at the forefront.

@aman

TIMING IS everything

Unearthing a great story, pitching it to the right publication, and getting it to run at the right time is an art form. Gorgeous spreads can be months in the making, and we make the experience seamless so our clients aren’t bogged down with the details. We’d much rather you focus on the return.

Don’t listen to what they say. Go see.

examples of beautiful coverage

In April 2023, the re-envisioned Rancho Pescadero appeared on Conde Nast Traveler’s annual HOT LIST as a best new hotel opening for reborn hotels as appointed by the editorial team. This was a result of agency pitching and subsequent editorial visit.

A result of agency arranged meeting at New York editorial office followed by a media visit.

In April 2023, Rancho Pescadero was honored by Travel + Leisure as the only hotel named in the Global Vision Awards by the editorial team.

The story is 16 pages long, far too many to fit in one page. Trust us, it was wicked good.

Diamond PR client Theory by Ecoventura in Gio Journal’s Winter Issue.

The story appeared in 12+ print titles across the country.

This is a result of a group press trip.

Il Salviatino is the main honeymoon feature in Modern Luxury Weddings.

Hotel Ranga included in Santa Barbara Lifestyle Magazine March / April 2023 issue.

This is a result of an agency arranged media visit.