1 minute read

Production Ideation Making Process

Advertisement

Channaptan toys is a legacy which has been passed from generation to generation but as we see nowadays the number of artisans is decreasing. They are not aware of hoe to upgrade their skill and also the industry is not future proof. As the needs of the market constantly changing so there is lots of pressure to meet these needs. As we known that artisans are not provided any government schemes so the gov should provide them schemes and facilities and awareness programme should be conducted for the which can connect them to a larger audience and upgrade their skills and tell them the shift of market and user needs. Proper care should be taken that each schemes and subsides should be reach to the artisans. Even in the pandemic they were not benefited by the government. So we should provide them facility and financial support even take care of their family. Health insurance, home loan etc should be provided with low cost so that their life can ruin smoothly. So we should provide them what they deserve and aware them about current market and trend and special fairs or tie up with different brands can be done so the craft can stay as it is accept of diminishing.

It was a great experience over there and i got to learn from the channapatna artisans and interact with them. I got the insights on the process of craft making, colouring process and other activities include in making this craft. These toys are very popular and in todays time because parents are very conscious for their children and can buy this toys and also the health of child will not affect. To save this craft they are doing lots of hard work and try to bring something new in the market daily as per the need of customers. I thank Mr Yuvraj Bhupathy and his whole team who have co-operate while conducting research and showed me every process of the craft so nicely. I also appreciate the hard work of the artisans who are working a lot and spent their whole life in doing this craft and bringing us these beautiful and safe toys. As a Indian i am feeling proud that our country is very wealthy and blessed with these beautiful crafts not only these all over India. And now its time to save them before it get lost from our hands.

This article is from: