Puma Las Vegas is an immersive, interactive shopping experience merging sports performance, fashion trends, and technology.
PUMA LAS VEGAS is a RADIANT WINNER By VILMA BARR
The Puma flagship store in Las Vegas features an immersive, tech-driven lighting design that creates a high-energy environment for customers. Custom LED lighting is a key element of the visual experience, highlighting products and interactive features across the three-level, 25,000-sq-ft store at BLVD Las Vegas, a new retail and entertainment development in the heart of The Strip. All major design decisions, including the lighting, were made by a group formed by designers, the contractor, Puma retail 80
designing lighting
Photos courtesy of Puma
management representatives, and specialized product suppliers. Jacob Mathews, Director of Store Development Design for Puma, assembled the team when planning began in April 2023. The opening was planned for November 2024, an 18-month timetable. “Opening our second North American flagship store in Las Vegas is a big step for Puma’s growth in North America, especially the F1 race,” Bob Philion, President of Puma North America, said in a company statement following the store’s