Dealernews Issue#6 June 2020

Page 38

Superior components from top suppliers include RockShox suspension, Shimano Steps system, Shimano Deore disc brakes and Selle Royal Vivo saddle. According to Triumph, the Trekker GT combines performance engineering with the latest iteration of Shimano’s battery technology and drivetrain to offer customers the best in style, comfort, quality, and finish. The 250 watt Shimano e-drive weighs just 6.36 lbs (2.88kg) and paired with the Shimano E8035 504Wh battery, offers day-long range of approximately 90 miles per charge. And did we mention it is a Triumph? It comes in familiar Triumph motorcycle “colours” of Matte Silver Ice and Matte Jet Black. The elegant look is enriched by dedicated blackedout features and detailing across the bicycle including wheels, pedals, seat post and handlebar stem, plus high-value cast “aluminium” Triumph badging.

TRIUMPH TREKKER GT Trick Bit Of British Kit

W

hat goes around comes around. Triumph has come full cycle from its origins as a bicycle purveyor to 118 years of motorcycles (more or less) back to bikes with the launch of the “Trekker GT” e-cycle. Recognizing the emerging e-bike biz and the opportunity for a solid network of powersports dealers to bring it to market, Triumph put the wheels into motion. An embargoed press release was issued to select media sources and then the bike was launched exclusively through the dealer network on June 16. In addition to exclusivity, Triumph is supporting the launch with a full marketing campaign. A dedicated Trekker GT webpage went live on the Inside Triumph site, a series of 5 targeted social media posts went out from the launch through the end of June and a direct e-mail went out to Triumph’s full customer and leads database. Premium components, and after sales support via Shimano Service Centers results in a 2-year warranty being offered. “I was sold on it when I first saw it,” says e-bike advocate and #1 Triumph dealer of all time, Tom Hicks. “That is why I had the first one in the country on display in my showroom a couple months ago.” Sharp-eyed readers may remember seeing it in the video that accompanied Southern California Triumph’s dealer profile back in the March issue? “It is a great all-around bike, the price point is phenomenal and it is a Triumph. I am an e-bike evangelist and Triumph’s top fan so this is the best of both worlds for me…. And did I mention it is a Triumph?” Unlike the badge engineering of the original product (see sidebar), the Trekker GT has been designed by Triumph’s world class in-house vehicle styling team. “This is not a re-badged model as you may find with some competitors,” proclaims Triumph’s marketing materials. “The Triumph Trekker e-bike offers a clean and contemporary design whilst its elegant lines make for an impressive silhouette. Cast aluminum Triumph badging and a unique twin paint scheme adds an extra layer of style.” So much for gilding the lily with marketing speak, what do dealers really have to sell here? The Trekker is positioned as the perfect balance between a commuter and hybrid e-bike.

38


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.