PERRI’S POWERSPORTS PART II Revisiting DN 2.0 Dealer Profile #1 By Robin Hartfiel When we relaunched Dealernews 2.0 the magazine had been on hiatus and the last Dealer Expo/Top 100 Reception was more than five years in the rear view. When the magazine was delivered to the 2018 AIMExpo, we knew we had to have a compelling dealer profile to kick things off… and we wanted a fresh take rather than one of our old guard dealer friends. Fortunately Tony Perri had just taken over an existing dealership blending the best of old and new in Perri’s Powersports. However plenty has happened in the past two years, not the least of which is the pandemic. While the world may have been upended, Tony and his team have been on the gas… so much for a quiet retirement!
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ince the first article, in addition to selling Honda, Arctic Cat, CFMOTO and ROXOR, we have added Beta, Sherco, SSR, Yeti Snowbikes and Argo,” says Marketing Manager Ryan Brant… a new addition to the team himself. “With GasGas moving over to the local KTM dealer, we no longer have GasGas but we were able to pick up the GasGas legacy bikes with Rieju.” Having 10 OEMs with everything from motorcycles and snowmobiles to ATVs and Side x Sides takes up plenty of space… check out the walk-through video.
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Photos courtesy of Perri’s Powersports
“We’ve grown so much that we are on the search for a new, bigger building or possibly even expanding our current location,” notes Brant. “We hope to have a big enough space where we can upgrade to become a Honda Powerhouse Dealer, we have the numbers in terms of unit sales, but not a big enough location.” Even without a stand-alone Honda operation, Perri’s is still a powerhouse in terms of its Honda sales. Last year the dealership experienced 187% growth in Honda sales alone! They are currently in a 3-way tie for 4th place (with Karl Malone and Fay Meyers) for most Honda 4-wheeled sales in the region and a solid 6th YTD for overall major units with Honda. “And we are the top non-Powerhouse dealer,” Brant adds. “Everyone ahead of us is a Powerhouse Dealer. Overall we are 36th in the country.” It isn’t just the Red Riders that Perri’s reaches. They are now the #1 CFMOTO Dealer in Colorado and #2 in their region. “Tony contributes the massive growth we’ve had by recruiting some of the best in the business,” claims Brant. “Our dealership has a rock-solid reputation of providing excellent service, support, and satisfaction. We pride ourselves on giving our customers the best service available, the best parts and accessories, and a staff that understands all aspects of our business.