THE GOAT
Ricky Carmichael To Keynote AIMExpo
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IMExpo is going to be a great party and the perfect way for the industry to reunite for the first time in two years. Motocross legend Ricky Carmichael, known as the GOAT (Greatest Of All Time), heads to Las Vegas as a keynote speaker. Spoiler alert: he will offer his unique insight on what it takes to be a champion. “Through the years, one thing has separated successful people from the rest of the pack — mindset,” Carmichael claims. As a five-time AMA Supercross champion, 10-time AMA Motocross Champion, and countless records and achievements that will likely never be seen again, he has some unique insight on what it takes to be a champion. The GOAT has been kind enough to share his Summer Vacation rides with Dealernews readers the past couple of years, https://issuu.com/dealernews/ docs/issue_6_june/38 and back in 2019 https://issuu.com/ dealernews/docs/issue__8_august/48 but now it is time do some work as he offers dealers some exclusive insights on what it takes to be a champion. “A champion mindset is what drives individuals and teams to reach new heights and do what has never been done before,” he explains. “To push past what was previously seen as a success and achieve a new level of greatness. I can’t wait to headline AIMExpo’s DISRUPTIVE THINKING educational lineup and help everyone embrace their champion mindset.”
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You make the most with the tools you are given and you go to work every day. Carmichael’s story, from his blue-collar family roots with zero experience in motorcycle racing to becoming the G.O.A.T., is proof that if you apply his winning principles, checkered flags are in your future, no matter your job description. “Ricky Carmichael embodied success to become the winningest professional motocross rider; some of his records may never be broken,” adds Andre Albert, director of marketing & events for the Motorcycle Industry Council. “As our industry leans into expanding, Ricky’s champion mindset will be instructive and inspirational, enabling all participants to walk away with strategies to help them discover their inner champion.” What it took to make Ricky a champion both on and off the track was applied equally and continues to drive him to this day. Determination, drive, accountability, mental toughness, being honest with yourself, and always doing your best, even if it means finishing second or third some days: being a champion isn’t something you turn on and off. Becoming a champion starts with total commitment and continues with a relentless passion for winning and doing everything in your power to succeed, regardless of the competition. Learn more in Las Vegas! Carmichael will take the stage at AIMExpo on Thursday, January 20 at 5pm. His keynote address will be followed by a meet-and-greet on the show floor… who knows, maybe he will give Dealers a holeshot on that new Triumph dirtbike he has been working on?